The early years
After having developed the scent, and being convinced of its potential, Knudsen wanted to bring the first three bottles to a befriended editor at NBC, hoping to expose his brand. On the way he happened to pass by F.R. Tripler. This haberdashery, founded in 1886, was the destinations in Manhattan for men’s finery, serving across generations. He entered the shop, to offer Gravel for their perusal. The salesmen didn’t take him seriously and asked him, what nerve he had! Hoping he could just saunter in and his perfume could just be included to their assortment with only two weeks prior to Christmas. Fortune favours the bold. As it happened, the buyer for toiletries was standing nearby and heard the brouhaha. The buyer (Mr. Borger) saw and sampled the scent and was sold, Gravel immediately became one of their best sellers.
Since that day Gravel is only available at the most exclusive boutiques.
The cologne quickly built up its legend, garnering numerous features in the media. Dave Garroway, then the host of NBC’s Today Show, Hermione Gingold, Jack Parr and Johnny Carson and many more entertainers introduced the product on their shows. Over the years, a group of loyal enthusiasts developed. They would often corner the market, buying out each run of the cologne as fast as it could be produced. Unlike other colognes, the supply of Gravel has always been truly exclusive, being limited due to a very time consuming production process and rare ingredients. Gravel’s success was often responsible for the boom of men-scents in the 1960’s.
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