At The Shopper Agency we're a great believer and advocate of innovation in retail and shopper experiences. However, with all the press attention the new IKEA store on Tottenham Court Road has received, we must admit, it left us feeling surprisingly underwhelmed.
Perhaps, IKEA didn't set out to make a huge high street statement, and, maybe on the back of so much flux in high street retailing at the moment, this was something positive for the press to embrace. We would have preferred to see something a little more exclusive, inspiring and engaging. Instead, we were greeted by pretty unrealistic and unattainable show-rooming, a fairly average architectural space and no options to leave the store with a purchase!
What do you make of IKEA's new mini store?
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