#BecomeBILT

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Raining pretty hard at the BILT ATLX Headquarters in Boston, MA. No excuse to be lazy though! Throw on a Windbreaker with the hood up and go get after it! Whatever you are building towards, #BecomeBILT - 📸 @shaq_urie #BILTATLX
Repost from our co-owner @alexjohnson92 ・・・ I go through strange phases. There have been months, years even, where the vision for me is CRYSTAL clear. I am locked and loaded, and executing daily to complete my next goal. - There are also times where the vision is very unclear, I become complacent, and lose my natural drive. I might be putting myself in unhealthy situations, or consuming a bad mental and nutritional diet. The goals I had set for myself might no longer be something I’m infatuated with, so then working towards them is more of a tedious job than a passionate grind. When this happens, I lose my “why”. And when you lose your “why”, what you are doing loses its core meaning. And when your goals no longer have meaning, you start to think “what’s the point? I’ll just hit the bar instead of working that extra few hours... its not that big of a deal”. Then the cumulative effect of that over time makes you start to feel like shit and you wonder where you went wrong. - I say this a lot, and have a whole arm dedicated to this idea now... but Reflection, Visualization, and Mindfulness are the key. After a week, reflect on what you did and what your goals are. Make sure those goals are still in line with your heart (and if not, adjust them ASAP to what is)... then visualize your next week and have it lined up with those goals. Lastly (and most importantly), be mindful on a daily basis and execute in the present moment. - That is what our brand represents... Whatever you are building towards, #BecomeBILT #BILTATLX
I go through strange phases. There have been months, years even, where the vision for me is CRYSTAL clear. I am locked and loaded, and executing daily to complete my next goal. - There are also times where the vision is very unclear, I become complacent, and lose my natural drive. I might be putting myself in unhealthy situations, or consuming a bad mental and nutritional diet. The goals I had set for myself might no longer be something I’m infatuated with, so then working towards them is more of a tedious job than a passionate grind. When this happens, I lose my “why”. And when you lose your “why”, what you are doing loses its core meaning. And when your goals no longer have meaning, you start to think “what’s the point? I’ll just hit the bar instead of working that extra few hours... its not that big of a deal”. Then the cumulative effect of that over time makes you start to feel like shit and you wonder where you went wrong. - I say this a lot, and have a whole arm dedicated to this idea now... but Reflection, Visualization, and Mindfulness are the key. After a week, reflect on what you did and what your goals are. Make sure those goals are still in line with your heart (and if not, adjust them ASAP to what is)... then visualize your next week and have it lined up with those goals. Lastly (and most importantly), be mindful on a daily basis and execute in the present moment. - That is what our brand represents... Whatever you are building towards, #BecomeBILT #BILTATLX
Rocking my @bilt_official lightweight zip up hoodie today. These things are comfortable, super soft and I look pretty damn good in it! Get yours today at @bilt_official. #biltatlx #becomebilt
Daydreaming of warmer weather 🧐. We’re still up and on the grind though! What are your goals for the week? - 📸 @k.r_production @mislaviero #BILTATLX #BecomeBILT #BILTWomen
Lightweight Zip Up Hoodies available in all sizes for both Men and Women. #TrickOrTreat - 📸 @k.r_production @anerdthatlifts #BILTATLX #BecomeBILT
💥CUSTOMER SPOTLIGHT💥 Our brand is not just about fitness or athletics. It is about approaching every goal in life with the mindset of Becoming BILT . @frankefezokhae seen here rocking his Signature BILT Snapback, visualizing his next move 🤙 - 📸 @dcafphotography #BILTATLX #BecomeBILT
Happy Humpday! Quick stretch before running through the rest of this week 💪🏼🏃🏼‍♀️. Leggings available now on the website (swipe up on our story to get them!)😊 - 📸 @thephotographerrc @kodaraedomine #BILTATLX #BecomeBILT #BILTWomen
Last night was amazing. @murphysboxing / Matchroom boxing put on one hell of an event. Huge congratulations to the New IBA World /WBA/NABA JR. Middleweight Champ @markiedeluca Mark was sharp. He is well loved by the city and his fans and respected by his competitors. Well deserved brother! @bilt_official was ringside watching and taking pictures of the event. Stay tuned for the photos as we @k.r_production make final edits. #andthenew #champ
BILT ATLX co-owner @giovanni_scandone with our sponsored athlete @markiedeluca . Everyone wish Markie good luck at his HUGE fight at the Boston Garden tomorrow night!! 🥊🥊 - Oh... and those are our brand new windbreakers! These come in Black / Camo , and are good for both men and women. #BILTATLX #BecomeBILT #BILTBoxing
The new Sleeveless Hoodies are perfect for a slightly warmer cut-off option! 💪🏼💃🏻 - 📸 @k.r_production @hkp_90 #BILTATLX #BecomeBILT #BILTWomen
With Halloween right around the corner, we are starting to get into long sleeve season! These Light Weight Pullover Hoodies are perfect for Fall 🍂🍃🍁 - 📸 @k.r_production @anerdthatlifts #BILTATLX #BecomeBILT
Happy Friday Everyone! - @mislaviero rocking our Military Green Racerback Tank to match her Camo Duffel Bag. #BecomeBILT #BILTATLX #BILTWomen 📸 @k.r_production
The first step is to close your eyes and visualize. A full tank of gas is worthless if you don’t know where you are going. #BILTATLX #BecomeBILT - 📸 @k.r_production IFBB Pro @elijahlorono
#Repost @giovanni_scandone with @get_repost ・・・ On the road again... Stop by and visit us @bilt_official today @ocb_capecodnatural See you all there! #BILTATLX #BecomeBILT
On the road again... Stop by and visit us @bilt_official today @ocb_capecodnatural See you all there! #BILTATLX #BecomeBILT
Alternative Muscle Tanks available in our Women’s Section. Pants sold separately 😜 - 📸 @k.r_production @jennb0810 #BILTWomen #BILTATLX #BecomeBILT
October is upon us... 3/4 Sleeve Baseball Shirts available in the Men’s Section ⚾️🎃 - 📸 @thephotographerrc @skydom45 #BILTATLX #BecomeBILT
BILT Friday’s with @giovanni_scandone the man behind @bilt_official Be fit, be strong, be BILT! #biltatlx #becomebilt #strongereveryday
Coral Crop Tops and waterfront runs... not a bad way to kick start this #FlexFriday . Enjoy your weekend folks, but don’t ever lose sight of the vision 👀 - 📸 @thephotographerrc @kodaraedomine #BILTATLX #BecomeBILT
Visualize, create a plan, execute, repeat... #BecomeBILT - 📸 @thephotographerrc @noslacknfitness #BILTATLX
I just wanted to say thank you to @ocbmaineevent and Scott Fleurant for putting on a great show this past weekend. @bilt_official spoke to many competitors and supporters about the meaning of Becoming BILT. I was able to hear a lot of heartfelt stories about how they built up themselves with courage and consistency. Thank you to everyone for your support. I’m sorry I am only able to post 10 pics out of the 40 customers who Became BILT! #projectofpassion 🙏🏼❤️
On the road again... If you’re in the area or at the @ocbmaineevent stop by and see me @bilt_official 🙏🏼❤️👈🏼 #biltatlx #becomebilt
First off, we want to formally congratulate BILT Sponsored Athlete and Professional Boxer @shaynafoppiano on a great fight last week!! Shayna is an absolute warrior and the definition of what it means to #BecomeBILT ! - Secondly, we think this is a perfect time to announce the launch of our BILT Boxing line! We are starting with Snapbacks and Crop Tops, but be on the lookout for more drops in the near future 👀 (especially with our athlete @markiedeluca coming up on a HUGE fight in Boston on 10/20 🥊. - Use the ‘Search’ bar on the site for an easy view of all the “BILT Boxing” items we will have spread across our page as we continue to grow this line #BILTATLX #BILTBoxing
@hkp_90 rocking our Women’s Racerback Hoodie. These are light weight and super comfortable 👌🏼 - The Pink seems to be the crowd favorite, but we also have these available in White and Black in the Women’s Section 💃🏻 - 📸 @k.r_production #BILTWomen #BILTATLX #BecomeBILT
Who said Summer is over?! We still have a few of these super comfy sweat shorts left in stock. They are available in Black & Athletic Grey. Great for working out or just hanging out. Unfortunately abs & quads are not included with the purchase 😉 Model: @elijahlorono #BecomeBILT #BILTATLX
Greatness is not born, it is BILT! #biltatlx #becomebilt #biltbaseball
Sports Bra’s available in the Women’s Section (obviously) of our website... Ladies, grab yours today in either Black or Grey! Unfortunately, the belt is sold separately 😉 - Reach out to our good friends at @cardilloweightbelts for the best weight belts in the game! Their website is also in the Alliance Partner section of our site for easy access. Always practice safe sets in the gym👌🏼 @jennb0810 @k.r_production #BILTATLX #BecomeBILT #BILTWomen
We’re all BILT different. Thank you for the support! 🙏🏼#BecomeBILT #BILTATLX
We @bilt_official just completed a new design for our Sponsored Athlete & Pro Boxer @shaynafoppiano We just want to wish her positive vibes this week as she goes to battle on Friday. 🙏🏼🥊 #BILTWomen #BecomeBILT
All set up for the show. Come on down to Lexington H.S. For the Battle of the Naturals. #biltatlx #becomebilt
When you are becoming BILT, there is no difference between the week and weekend. Learn to fall in love with then process, and get closer towards your vision everyday 👁 - With that being said, balance is key for sustainability. Happy Friday everyone! Click the link for our Stars & Stripes tee. This is one of our casual-wear items perfect for the gym or wearing around town 🤙🏼 - @k.r_production #BILTATLX #BecomeBILT
Relax guys, Labor Day weekend is over... but we still have a solid month left of summer 😎 - Girls, Racerback Tanks are available in a BUNCH of different colors and sizes in the Women’s Section 💃🏻 - Model: @feliciano_adna 📸 @k.r_production #BILTATLX #BecomeBILT #BILTWomen
Putting the cherry🍒 on top!
💥LABOR DAY SPECIAL💥 - These ‘American Baseball Shirts’ are light weight and SUPER comfortable. This is a limited time drop and will only be available tomorrow and Monday. Not only that, but they are 20% OFF 🔥🔥🔥. - LADIES- these are for you too! They fall into our Unisex section, and we have a wide variety of sizes to fit both Men and Women 😊 - #BILTATLX #BecomeBILT
IFBB Pro @hkp_90 knows what it takes to be ‘Stronger’ than most. Whether you are working towards a new job, a big game, or the next competition... #BecomeBILT - 📸 @k.r_production #BILTATLX #BILTWomen #StrongerWomen
Scoop Style Tees available in the Men’s section. Athleisure style with an athletic fit. 😎 - Model: @anerdthatlifts 📸: @k.r_production #BILTATLX #BecomeBILT #Athleisure
Who luvs CROP TOPS!?🔥Hurry up and get them now before the nice weather fades away! 🌞🍁Maybe the abs too.... 🙊😘 Link in bio ⬆️💻 @bilt_official #BILTATLX #BILTWOMEN #BECOMEBILT #CROPTOPS #ATHLEISUREWEAR
@jennb0810 is holding onto summer as long as she can in our Coral / White colored Crop Top 🌞. - Check out all the different colors and styles we have in the Women’s section of our website! 💃🏻#BILTWomen #BILTATLX #BecomeBILT
Impose your will. #becomebilt @bilt_official
Huge Thank you to our Alliance partner @anc_boston for the great day! And many thanks to all those who #becamebilt . Sorry to all those I didn’t get a chance to take pictures with. Please tag us @bilt_official We truly appreciate your support. 🙏🏼❤️👈🏼
New England Patriots QB, Tom Brady and Alex Johnson, Co-Owner of BILT. At the Formula 1 Grand Prix Du Canada in Montreal. #patriotstrainingcamp
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