The Best Way To Promote Your Brand
New Media: Internet/Social media.
Old Media: TV, Radio,Billboards, Newspaper,Flyers.
As a small business/service, here is why you should work with new/digital media in marketing your business/service instead of the old/traditional media:
Targeting: digital media delivers your ads/promotions to a well targeted audience that is most likely going to be interested in your product/service using their age, demographics and interests. While old media doesn't have such data on the audience to enable them do any targeting.
Analytics: digital media feeds back to you analytical data on how good or bad your adverts/promotions are doing,in the form of post engagement, reach, link clicks,landing page views etc;these data help you know what works and what doesn't work for your audience so that you can make adjustments. While in old media you have no idea how your ads are doing, no data feedbacks; you just pay money,put your jingles out to a non targeted audience,when your time runs out,your money goes.
Profitability: Generally, digital media is cheaper than old/traditional media,delivers better to your preferred audience and converts more; as a small/new business/service, it's advisable to promote your business/service with digital media,it's more profitable.
Medium: Digital media operate via the internet while old/traditional media works via radio,tv,papers,billboards; people now pay more attention to and spend more time on the internet than any one of the old media.
It cannot be overemphasized that the future is DIGITAL.