organic. avant garde. playful. indie. edgy. approachable. @VisitEauClaire
provided a challenge when they approached us this spring asking for a new brand to match the atmosphere of their new home in the @pablocenter.
we’re excited to partner with a brand that is such an integral part of our city, and can’t wait to show you all the ways they’re implementing their bright new identity.
this process has been a long one, not only for us at Odd but for the team at @VisitEauClaire.
rebranding can be a stressful time, since there’s a lot of risk in asking an audience to adopt a new visual identity in lieu of one they’ve grown accustomed to. there are also many reasons an organization chooses to rebrand and those reasons go through many levels of deliberation, making the decision to rebrand a very intentional one.
so, with this new look and a brand new visitor experience center, we feel it’s fitting to watch @VisitEauClaire
grow once again into a new identity that truly reflects this place we call home.