🤷🏼♀️A very popular question we get as our clients start out on social media is “where are we going to get the content to post?”
🗣One way to get it is from your conversations! It could be a new Entreupreneur you’ve just met that asks questions about your business or a conversation you had with one of your target audience members. Questions and comments can all be turned into some form of content (blog, live video, quotes, podcasts, etc)
💥Social Boomer Tip from @kim_gaskill
: record conversations, with permission, of course.
Auch wenn es geregnet hatte, bin ich auf unserem Kinderfest als Clown unterwegs gewesen 😂😂😂
FIND YOUR NICHE: " Riches are in the Niches", Don't sell it to everybody.
Be very specific with your product's value proposition and your customers' profile.
One value proposition to one customer segment. You can give Maximum two. However, the Second one should add a complementary effect to the 1st one.
BE CURIOUS: Always Have the curiosity to figure out the painpoints of your customer. Remember, you can only make a customer more happier. "Curiosity leads to Creation". TELL A STORY: Go for transformational Stories. The story should aim to trigger an extreme personal emotion of joy/happiness/self-esteem/nostalgia in your customers.
ENGAGE WITH YOUR AUDIENCE: Delight them with you compliments, comment on their photos, send them freebies, frequently interact with them via social media, set collaborative measures to gain mutual trust and make them feel that they are part of the family.
#instaseo #instablog #contentmarketing #blog
Writing the same copy for every network won’t get you the best results. Your audience on LinkedIn is likely not the same as the one on Instagram.
Termina così la terza giornata del #wmf18
! Siamo entusiasti di aver partecipato all'evento più completo sull'innovazione digitale, appuntamento alla prossima edizione! 📝
It's finally here! This week we launched Twitter scheduling on Hopper HQ 🎉
This means you can now manage your visual content for Instagram, Facebook and Twitter all in one place, and we're very excited! 😍
Let us know if you have any questions, and if you want to give Hopper HQ a try, sign up for a free 14-day trial on our website! 🙌
We are back today! Week 6 schedule for what should be a fun week! Who do y’all wanna see this week? Which games should be featured?
No amount of dust can take away from your value.
Shorter posts usually receive more likes, comments, and shares on Facebook. People like when a message makes its point quickly and concisely. It’s satisfying.
Organic posts: 1 to 80 characters 📜
In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Based on their findings, posts with less than 50 characters “were more engaging than long posts.” According to another, more precise study by Jeff Bullas, posts with 80 characters or less receive 66 percent higher engagement.
There are a couple reasons for this, including increased:
⛔Barrier to entry, Facebook cuts off longer posts with an ellipsis, forcing users to click “See More” to expand the text and read the entire message. This extra step doesn’t seem like much, but it will drive down engagement. Every time you ask the audience to take action, a percentage of people will lose interest.
⛔Barrier to comprehension: the longer a person reads, the harder his or her brain must work to process information. But people don’t like to think. We just want to get it, just like that. Content that demands less work—less cognitive energy—to consume and understand will enjoy higher engagement rates.
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