Hi, tell us about you and your brand. ⚡
Hi, my name is Abbie, proudly self-taught jewellery designer & maker, originally from London currently living in Helsinki. LULUROX jewellery is made by hand using sterling silver and 14k gold-fill with carefully sourced semi-precious/precious stones. Pieces are delicate chic, yet easy-to-wear with quality over quantity being of paramount significance.
What motivated you to start LULUROX?
Re-locating to Finland with my husband was the ideal opportunity to start something new following a long career working in Fashion and Beauty in the U.K. and Italy. Having a great appreciation for the process of craft, along with my love of jewellery and gemstones led me to launch my business and since then there’s been no looking back. I see jewellery as more than just an accessory, it’s a way to show your personality through how you style your look, to pull it together & make it your own.
Any advice for brands who are just starting out?
It has to come from the heart. Believing in your brand/ business wholeheartedly will get you through the obstacles and sort your head out when it says you can’t do something! With the right mindset, fears of failure and obstacles become learning curves leading towards growth and development. Don’t be afraid to change course if something isn’t working quite the way you had planned, try a different approach, it’s all part of the bigger picture. Connecting with people is important, especially if like me you work alone for much of the time. Joining a group/ community of likeminded people to air your views and hear others can make a huge difference, you’ll see you’re not the only one hustling to make a dream come true. Have structure in your day to day work and set clear, manageable goals to achieve throughout the year to steer you towards your vision. Be realistic in what you can take on to help prevent that overwhelming feeling, keeping your mind clear and focused and do not be be afraid to say 'no' if the timing for something isn't right. Most of all ENJOY what you are doing, take time to care for you and remind yourself frequently why you started out in the first place 💫
Follow LULUROX @lulurox.x