Adam and Craig Malamut have created the funniest sports show on the internet, yet they can’t explain why it is funny.
“I feel like we’ve just sort of intuited,” says Craig, 28, the younger brother by seven years.
His older brother adds: “A lot of times we don’t even think about, like, what makes something funny. We are just trying to make something interesting.”
Finally, they settle on one possible answer: “One thing we always try to do,” says Craig, “is take something that is really stupid and do it as seriously as possible.”
To illustrate this, they describe a scene they’ve written for their animated show, “Game of Zones,” that they ended up scrapping when the Boston Celtics failed to make the N.B.A. finals.
Brad Stevens, the Celtics’ coach, is giving an epic battle speech to his team, evoking the Battle of the Bastards in HBO’s “Game of Thrones.” The shot cuts to the Golden State Warriors, whose coach, Steve Kerr, is giving a similarly impassioned speech — but about the logistics of a victory parade.
“‘Men, ask yourselves this one question? Do any of you have any dietary restrictions?’” Adam Malamut excitedly recites in the fake English accent that permeates the show. “And JaVale McGee is, like, ‘I am vegan!’”
If you’re a bit confused, well, none of this makes very much sense. “Game of Zones” is an animated show about the N.B.A. with two- to four-minute episodes, in a medieval setting. In the four years since it was created, it has become a phenomenon, beloved equally by fans and the N.B.A. players it parodies. Kerr and Houston Rockets General Manager Daryl Morey have both requested special episodes, and players including Joel Embiid, C. J. McCollum and Lonzo Ball have tweeted their approval.
It is, seemingly, a show with a narrow audience, requiring extensive knowledge of both “Game of Thrones” and the N.B.A. for full understanding and enjoyment...
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