Truly, honestly the most insane thing I’ve ever attempted! Had just come back from our collaboration event in LA with Issey Miyake & Enze, and had to build the entire collection in record time. 6 runway looks. Total madness 😅
Wanted to build a conceptual series of shapes & garments that represented a little bit of what I’ve been through over the last year. It’s been an intensely personal journey, and learning to run SGBG has taught me a lot. So very much more to learn!
Mum had taken the garments for the final model fittings on the 12th, when we realized it wasn’t working. With only three days to go, at full intensity, we rebuilt two of the looks from scratch. All by hand within our atelier. Total madness. I caught a flight the day of the show, landed at 4 AM for a 7:30 AM call time with the garments.
The team — styling, hair, makeup, models, visuals — really came through & delivered a phenomenal experience. The track that I performed on the runway is my music that I’ve been working on for over 3 years. Soon to be released.
Biggest shoutout to mum for making all of this possible. Mum, Bindu Giri, is such a dream to work with. She’s brilliant and somehow always manages to see the positive in everyone & everything.
We had a lot of support; from Mr. #sunilsethi
who believed in us, to our rockstar stylists @mohitrai
, the 6 Degree team, and some of our buyers & friends who flew *across* the world to watch our runway debut. BIG LOVE.
DB BOMBER JACKET ONLINE at www.sgbgatelier.com/shop
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