Many mainstream celebrities over the years have said, “Never Google yourself.” But if you are a business owner, or work for an emerging company, or understand anything about marketing, you have probably spent a great deal of time trying to find yourself on ANY search engine.
Google is a powerful and well-known name, and as it gains revenue and buys out bigger brands such as Android in 2005 and Youtube in 2006, many predict it will only continue to increase in efficiency and sophistication on the world wide web.
Searching for something vague like, “Coffee shops in Bozeman”, you might guess Starbucks to be the first to appear in the search. Starbucks is one of the most well-known coffee shops out there, after all.
But, you would be incorrect. The first businesses to that show up are – complete with a map of the location, written address, and hours – are local to the city. Why is that?
Because of Google Business. Using its various servicing features, Google is able to confirm local businesses via the web, on the map, and social media, and make them one entity. (For example – ever see a blue checkmark next to a celebrity’s name on social media? That means it is their official account, and all their other accounts are in linked back to them.) Doing this is free, and can be achieved in a few steps. (Continued in the comments)