After studying the psychology of consumer decision making its interesting the affect a consumer's 'heart' has on making a consumption decision. Especially around this time of year many consumers are consuming primarily based on their emotions. Interestingly the heart is influenced by a force called love. This is why the promotional message around the Christmas season is love. Maybe this is why we tend to not mind spending money for loved once for gifts and experiences. ⠀
The heart is often thought of by consumers as an excuse for largely considered irrational consumption. This is good news for marketers as a targeting strategy. Many brands have utilised this strategy in the past and are well documented as an effective strategy. For example, @smuckerbrands
created the perception for their consumers that the level of love they had for their children was dependent on the type of peanut butter they brought them. Obviously positioning themselves as the most love dependent brand. ⠀
Psychologically, the heart is the only factor that could override the decision of the brain. As a marketer you understand that communicating beauty, patriotism, friendship, masculinity, devotion, and love are values consumers can't put a monetary price on. As long as a brand is able to communicate effectively to their consumer's irrational decision making hearts they will remain in business. ⠀
With the likes of social media making consumers reveal more emotions about themselves and purchase decisions. The race is now on to see who can appeal to these emotions the best.⠀
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This one makes 94 look good! 👵🏻❤️
I’m super excited for this training. I hope you’ll check it out (the link is in my profile!) I’m excited (and a wee but nervous to be leading the training. It is “High vibe” and “high value” join me??
A logo is the face of your company.
There are different things your logo does for your business. One is to differentiate you, identify you and communicate what you do, directly or indirectly. But, the main job of a logo is to identify you.
A logo is not communication.
A logo is identification.
- Sagi Haviv
Identification is the most important purpose of your logo design. If you achieve the other aspects but your logo isn't able to clearly identify you, it's pointless. Remember, not what you do, but who you are.
Here's why 🚀: The first thing people do when they see your logo is, to think: who's this for? Who am I doing business with.
Ask yourself, does your logo fulfil it's purpose?
If not, let's talk 🙂
If you ask God nicely , don’t hate on others, & wait your turn 👀🙏🏾😂You to can Lol at the Ops
What’s the reality behind starting a business? How does it affect your life - and relationships - REALLY?
I love this conversation with Tyler Cagwin of @nostalgiachocolates
because we get REAL about what it really takes to bring your dream to life!
Join the interview 12:30 Monday 12/17 on @jenliddycoach
Facebook page LIVE!
“Behind every adversity is an opportunity. If you lament over the adversity, you will miss the opportunity." ~ Ajaero Tony Martins
Incognito Negro- NO OVER HEAD - YOU ARE NOT MY COMPETITION 😂🙏🏾🙌🏾
I Got dem Ho HO Ho, Let’s go! for the Low Low ! Drop DAT CASH Suga Papa! 👀👀👀👀👀👀Pay Now Cause Later I’m Booked BITCH 2019 edition
I believe that by helping others we’re helping the world. If you spend all your time working out Facebook advertising or Instagram ladders you have very little time to make change. And change is what matters! Your authentic work can impact lives, which, in turn, can help them improve someone else’s. I want more women to focus on their genius, make changes in the world and be successful in their businesses. And while social media and Facebook ad strategies are a tool to help them accomplish these things, having a finger in every pie just won’t work. If you are seeking help with lead gen and sales, reach out 🙏
I got dem HELP ME JESUS EASY WALKERS IN ALL SIZES! DROP THAT PAYMENT & THEY’RE YOURS B4 Christmas 🎄
calmer and less stressed? consider using natural remedies like Adapt X.1 Arego Life Adapt X.1 naturally balances each of the serotonin neuro-pathways.It is a natural product, which helps to assist the balance of natural serotonin, the ‘happiness hormone’, Would you like to know more about how Adapt can help you? Head over to my website, to find out more; www.arego.life or check out www.sharearego.com
Turning Up At A Church ⛪️ Near You 🙌🏾🏃🏾♀️👑💃🏽🙏🏾 I’m On Hallelujah 24/7 👀🙏🏾I vibe different...
That Set-Back May Be Just What You Need To Step Up To The Next Level.
In my 30 years of business, I have seen my fair share of setbacks... Far too many to even remember.
What I do know is that often, the set back is a reminder that we aren't playing the game at a high enough level.
I've found it to be the fuel for motivation to step up to the next level.
Don't label a set back as bad and the end of the world... learn from it and use it to step up!
Last week before Christmas 👻 Happy Monday everyone!🎅🏼🎄
Out here PLAYING GTA 😂🙌🏾💃🏽🏃🏾♀️🙏🏾
Work hard to have your daily habits reflect your goals!
What a week.
After being sidelined out of nowhere - I’m starting to feel better, but still remaining cautious, as what I believe is the flu running through our house. Somewhere in there I managed to start recuperating and hang out with some incredible people for some inspiring moments @sproingcreative #SproingersRetreat @thepinnaclesatsilverstar @silverstarmr
more on that soon. I’m thankful for my health & my friends that I get to create gold with every week. Stay healthy my friends (I thought I was) - or ramp up the healthy this season. Happy Holidays.
If you want to feel more fulfilled next year, do something that contributes to the greater good. 💫