is changing the way that movies are released & @birdboxmovie
is proof that it’s working👇
Bird Box was released on December 21, just in time for a holiday weekend. Netflix spent little on marketing aside from its trailer, which was released in advanced of the film’s #Netflix
debut. The rest is history! 💯
In the week following the Netflix premiere, Bird Box racked up more than 45 million account views. If that were to be translated to box office revenue, Bird Box would have grossed $413.4 MILLION in its first week, according to @thedailybeast.
🤑 This statistic, of course, isn’t necessarily realistic, as there’s no way 45 million+ individuals would have taken a trip to the movie theater – but THAT is exactly what Netflix is capitalizing on – the convenience of streaming 🙌
So, how exactly did it reach this status? Social Media. #BirdBox
was trending on social media (in the form of some pretty hilarious memes) in the days following its release & a majority of users streamed the film just to see what everyone was talking about! 💥 Talk about the power of word of mouth…Three weeks later, it’s still being talked about on @Twitter
, as the #BirdBoxChallenge
is being done daily!
For social media marketers, this gives reassurance that content can still go viral organically. Users want to feel a part of something, & Bird Box was not a trend that people wanted to miss out on‼️