“Your website’s going to reflect your personality and what you do. We don't need to be blowing trumpets and whistles – Australians, they want to buy. People came to the school to buy, they called you because they want to buy – you don't have to oversell. We’re really in the information business, there are the right things to say, the right things to keep it simple, but I don't need the hype because again – you come back from that Anthony Robbins seminar and you're all hyped up, right?
Someone does a big sell and you're all hyped up. But how long does that hype last? When someone joins, I want that hype to last for the next 20 years. I want martial arts for life, ideally. If I'm all based on hype, you're not going to have the student for life. And people might say, the average student only stays three or four years anyway – well, that's fine. Regardless, they're not going to be there for hype, they'll be there even less for hype.” – Fari Salievski, KMA Champion Martial Arts
Access the full podcast episode here 👉 martialartsmedia.com/19
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