How Experiential Marketing & Influencer Budgets Are Growing in 2018 - article by Kevin Kukk
are always looking to reach consumers in new and exciting ways. At the same time, consumers are less interested in #advertising
and being sold to constantly. The average person will now see more than 5000+ ads in a single day; overwhelming to say the least.
Today, we’re going to shine some light on why you should be focusing your budget on the effectiveness of #experientialmarketing
(XM) & #influencers
Some still think of #live #events
and #sponsorship #marketing
as simply putting a logo on something. Those who do are missing 90% of the #event
marketing world — and losing out on major sales and organic distributors. People do not want to connect only with brands, they want more opportunities to connect with each other in meaningful, LIVE EXPERIENCES. The best activations are created when you ask your audience what they want, asking your brand partners how they want to cohesively achieve those goals. Then create an epic #experience
leaving everyone wanting more. "We believe meaningful experiences change lives and impact culture"
Passionate marketers are now engaging people with more unique and memorable experiences that leave lasting impressions in the heart of the consumer. Isn't that exactly what we’re all hoping to achieve in marketing, building brand loyalty? People remember, 10% of what they hear, 20% of what they read and 80% of what they see & do. 95% of marketers agree that live events provide attendees with valuable opportunities to personalized connections in a very impersonal and noisy digital world. (Bizzabo)
In 2018, you can expect budget allocations for #XM
, in general, to continue to grow. Especially considering how effective marketers believe live event campaigns have been for their companies.
Successful !experiential #activations
feature a convergence of multiple levels of engagement in the customer journey, bonding a relationship that allows a brand to meet consumers on the consumer’s terms, face to face.
the full #award #winning #article