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🇺🇸 Where will the Voice Assistants take us? 🗣🤖 ——————————————- 🇪🇸 ¿A dónde nos llevarán los asistentes de voz? 👇🏻 —————————————— So far, the Voice Artificial Intelligence has been the fastest tech to be adopted, ever! . For now we are mostly experiencing them as an only answer technology, but we are not to far from building a possible type relationship with them 🤖 . Just last week, Amazon was issued a patent that would make Alexa able to detect user’s physical, emotional & behavioral states 🙆🏼‍♀️ . Through registering sounds such a cough or sniffles, the assistant will be able to suggest if cough medicine is needed 🤧 . This in terms of marketing opens a whole new world of possibilities that I will be sharing during the week 😬 . How do you feel about this? Would love to hear your thoughts about this subject. Let’s talk about this 🙆🏼‍♀️👇🏻 ————————————— 🇪🇸 Hasta el momento, la Inteligencia Artificial de Voz ha sido la tecnología que más rapidamente adoptada en la historia! . Por ahora es usada mayormente como un asistente, pero no estamos lejos de empezar a construir relaciones con ella 🤖 . La semana pasada Amazon a obtenido la patente para desarrollar en Alexa the capacidad de reconocer el estado físico y emocional del usuario 🙆🏼‍♀️ . Registrando sonidos como la toz o estornudos, Alexa podrá sugerir al usuario comprar medicinas para la gripe 🤧 . En el sector de Marketing esto abre un interesante abanico de posibilidades que compartiré durante la semana 😬 . Pero me interesa saber que piensas sobre estas posibles ‘relaciones’: ¿miedo? ¿Incredulidad? ¿Abierto a lo que viene? Vamos a conversarlo👇🏻 . . . . . #artificialintelligence #voiceai #alexa #googlehome #womenintech #womenintechnology #adtech #adtechnology #womeninadvertising #digitalmarketing
The rise of social media has led to a new, highly-effective form of advertising: influencer marketing. But how do you find the right influencers for your brand? Read the latest article by our co-founder Joel Davis, Taking the Guesswork out of Influencer Marketing, and explore the latest in influencer marketing. Link in bio.
Were you at the @nabshow Streaming Summit yesterday in NYC? Our VP of Sell-Side Solutions, Bunker Sessions, moderated a panel with ad ops leaders from Disney/ABC, FOX and Viacom. Attendees heard about how these industry heavy weights are tackling workflow issues and aligning execution across impression-based inventory. A shout out to Greg Lubetkin, Mark London and Phil Lalonde for the discussion -- and the fun. #StreamingSummit #NABShowNewYork
We are excited to announce that within the nominations for SOCIAL MEDIA MARKETER OF THE YEAR @socialdayuk is our very own Ines. Ines has made the cut of talented individuals in this award category. We are really proud of her accomplishments and are keeping everything crossed for the win!
It's a fact that 55% of product searches in the US are now made on Amazon! Our co-founder Joel Davis argues that Amazon marketing should be at the top of every marketers’ agenda, as the shopping Goliath begins to give Google a run for its money. Follow the link in our bio for Joel’s full article for @mediapost
Hello from day 2 of #PROGIO ! It’s been a day filled with informative content and great presentations so far. Stop by our booth to say hi and learn more about us. We’ve got fun swag too! @adexchanger
When working with data, your attitude is everything...🧞‍♀️ - If you expect your assumptions to be better than the data even before looking at the numbers, you will forever live in a world where all analytics are ‘wrong’ 🙅🏼‍♀️ - The whole magic of digital is that we can measure some aspects like never before 👏🏻 - - They are not the absolute truth, but open your mind & maybe they can prove your assumptions wrong 🌟 ——————————————- 🇪🇸 Trabajar con datos depende mucho de tu actitud 🧞‍♀️ - Si esperas que tus suposiciones sean siempre correctas antes de siquiera ver los datos, vivirás en un mundo donde toda analítica estará siempre ‘mal’ 🙅🏼‍♀️ - La magia de digital es poder medir cosas que antes no podíamos 👏🏻 - Nunca será la verdad absoluta, pero al menos intenta abrir tu mente a lo que dice el dato... puede que descubras que tus suposiciones no eran más que eso 🌟 . . . . . . . . . . #marketingworld #analytics #adtech #adtechnology #digitalmarketing #marketingbacktobasics #womeninadvertising #womeninadtech #womenintech
We're so excited our team member Aliyah, our newest Paid Media Account Executive, is a finalist for the Young Social Media Marketer of the Year at the Social Media Marketing Awards @socialdayuk Well done Aliyah!
🙋‍♂️ Hi all! I’m Eric and I’ve just joined the Engagement Factory team as a Marketing Consultant working out of our Eindhoven office. I’ve got a specialist background working with DMPs & Ad Technology, so I’m really excited to step into the world of marketing automation. Outside of work, you can usually find me either in the kitchen 🥘cooking up a storm, or hanging out at the beach ⛱ – it’s a hard life 😉 #welcomeEric #newmember #eindhoven #welcometotheclub #hi #marketingconsultant #dmp #adtechnology #newjob #colleague #new #joiner #engagementfactory #customerexperience #marketingautomation #marketing #cx #brandexperience #customerjourney #personalization #consultancy #datadriven
Good morning you beautiful city you. Wishing you all a wonderful weekend. . . . . . #Media #IAB #Stockholm #Adops #AdTechnology #StickToFacts #DataDriven #ImproveEveryDamnDay #GoodVibesOnly #Influencers #PayItForward #DreamTeam
As a global leader in e-commerce, no retailer can ignore the power of selling on #Amazon . Our latest blog offers tips on how to increase your Amazon conversion rates and make this marketplace work for your brand. Follow the link in our bio for the full blog 👆
Debbie Thomson, Director of Business Affairs, was one of 4 people who opened the Talent Partners LA office in May 1987, which was acquired by ER in 2015. Debbie grew up going to the Jersey shore every summer. She's always loved the ocean and sailing, which is why she now lives in California near the beach! In her spare time, she enjoys decorating and party planning. #ERSpotlight ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you could go anywhere in the world where would you go and why? Scotland to see family ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is one of your favorite quotes? ”If you can’t explain it simply, you don’t understand it well enough”. - Albert Einstein ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is the one thing you own you wish you didn’t? 2 storage lockers because I'm trying to downsize ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What store do you shop at the most? Macy's ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is your favorite song? What A Wonderful World – a close second is anything by Jimmy Buffet, Bruce Springsteen, Garth Brooks and Bob Marley ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What do you like most about your job? Helping colleagues and problem-solving. I have trained and mentored many people over the years. I'm always proud to see mentees I've worked with in the past doing well in their careers!
Our Head of Paid Media Alina has been heard saying “When you're proud of your campaign’s results, enter an award in the relevant category. Paid media is such a new industry - let’s celebrate our innovation and talent.” Even better when you win and are recognised for your achievements. 😊 We're so proud Alina is a finalist for the Social Media Marketer of the Year at the Social Media Marketing Awards @socialdayuk
This from Lella on why she has chosen Spotify as her favourite app: I am a big music lover and not only can I create my own playlists with my fave tracks, but I can also discover new artists suggested by the app. So based on my tastes, I am always up-to-date with cool music. Plus I love to listen to podcasts and Spotify has tons. My actual favourite podcast is Star Talk, with the astrophysicist Neil deGrasse Tyson, everything you need to know about universe, galaxies, black holes, space theories and UFOs 🙂 What's your favourite app?
10 years. 10 glimpses into our locations around Europe. Our Hamburg tech hub became a part of our team in 2015 when Zalando ramped up it's digital marketing unit Zalando Media Solutions (ZMS). The 20 person strong adtech hub is part of the big Zalando Tech - family and located right in the centre of Hamburg. ZMS serves as a strategic partner to major international advertisers, helping to promote their brands and increase their revenue through effective marketing campaigns and media placements on Zalando and beyond. Thanks to its holistic mix of cutting-edge and privacy compliant technology, in-depth audience insights, expansive reach and compelling content brands produce successful campaigns across multiple digital marketing channels. #insidezalando #ZMSHamburg #adtechnology #Hamburg
Check out Joel Davis' recent feature in ADMAP, where he shares three ways that marketers can use Amazon to re-energise their social media marketing strategies.
Living and breathing technology, this is something that gains momentum each and every day. #techquote
We had a successful Talent 101 roundtable this morning at our New York and Chicago offices! There was a lot of great client discussion around business affairs and producing with Union Talent. If you're interested in attending one of our Talent 101, 201 or Hot Topic sessions, send an email over to ERClientConnections@ExtremeReach.com for more info!
Here's our super organised ninja Jamie, whose organisational skills keep us all in check. From running a smooth office move to keeping everyone's requests straight, she is a master of efficiency! Thanks Jamie for your hidden talent!
Lucky us on #nationalcoffeeday ☕️ AND #nationalcookieday 🍪
The clock is tickin' ⏱ until the Chief Innovation Officer Summit (CINO London). Network with international brands, #startups & #innovators to discuss how technology can be used to inspire creativity. Register with #SMPDiscounts for a better ticket price for the Innovation Enterprise conference http://bit.ly/2IkuDfa #CINOEU . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #advertising #marketing #innovation #strategy #innovationstrategy #entrepreneur #entrepreneurs #startup #marketingtechnology #martech #adtech #adtechnology
Shameless office feature, because Centro Dallas knows how to do it right! • 📷s by @mlmccann4
Kevin Crummy, Sales Director, has a love of boating and being on the water. He's a proud Irish-American and JETS fan! You can probably find him in the Poconos enjoying craft beer with his wife and two kids when he's not at Extreme Reach. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you could trade lives with anyone for a day who would it be and why? My cat, Lea. Her daily routine is: sleep. eat. hunt. snuggle. repeat. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Where is the worst place you could get stuck? Scranton, PA. (Sorry to any team members in Scranton, but I know it well!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is the first thing you notice about someone when you first meet? Personality, it far exceeds looks! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What have you done that you are most proud of? I'm part of an organization called Vacations for Veterans and we just set up a purple heart combat veteran and current FDNY FF with an all expense paid trip to the Poconos for his family. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you could win any award what would it be, why? Super tough one... I mean the Super Bowl MVP wouldn't be a bad trophy to take home. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What do you like most about your job? Getting out and meeting clients and prospects face-to-face. Although I'm selling a product, at the end of the day I'm actually helping them out 95% of the time.
Innovation is everything and can truly change the world. What one tech change do you think has made the greatest difference in the last decade?
We have a very international team - on #EuropeanDayofLanguages we are reminded just how many countries Mighty Social represents, both in and out of Europe!
Friendly bolajaring 3 penjuru #bojaringwanitasuk #adtechnology
One of the key metrics we use to measure the success of our paid social campaigns is CPA (cost per acquisition). Click on the link in our bio for our tips on how to keep CPA low and increase your conversion rate.
Here's another Hidden Talent from Ines. She loves making vintage hanging lamps, this is one of her favourites. Pretty cool we think!
The creative team attended an amazing course @nowgocreate where creative thinking techniques were put on the table. Were we inspired? Definitely! #lovedit
Digital illustration : Interactive Group Ltd Client: Oregano Gh Branding & Packaging Innovations | Product Design | Print | Package Crafting | Corrugated Carton | Paper Carrier Bags | Foldable Boxes #PrintWithPassion #EnvisionThePossibilities #interactivepackaging #Label #AdTechnology #AdvertisingMaterial #Design # #CartonBoxes #SocialMedia #App #packaging #Clothing #PromotionalProducts #brandedstationery #Websites #PaperBags #Graphics #Logo #Print #Billboards #Branding #Catalogues #Signage #VehicleBranding #Events #Gastronomy WorlWide Delivery🇬🇭🌍 📞 or whatsapp +233209499983 | +233246535864
A quote for #CodingWeek from our Software Developer Hayden - “Every great developer you know got there by solving problems they were unqualified to solve until they actually did it.” - Patrick McKenzie
Guess what our Monday morning brings? A brand new office! As we’ve grown so much over the last few years, with our team expanding so quickly, we needed another bigger space. This one is our favourite so far, don’t you agree? 😍 . . . #MightyTech #TechWeLove #adtech #adtechnology #fun #talentedteam #funatwork #paidsocial #paidmedia #socialmedia #teambuilding #socialmediamarketing #digitalmarketing #tech #technology #UKtech #moving #techcompany #LondonTech #newoffice #socialmediaadvertising #socialmediaads #marketing #social #branding #marketingdigital #socialmarketing #socialmediatips #onlinemarketing #marketingtips
Using video is such a powerful tool for conveying a lot of information in a visually dynamic way. With video on the rise, we continue to use this exciting format to deliver amazing results for our clients.
We love this pic of Nicole, who as a child loved playing with soft toys, dressing up and being outside. Isn't she still as cute today?
Do you use Trello? It's Shane's favourite app! He thinks it's great for keeping track of projects and collaborating with people, and keeping on top of your day to day admin. Tell us your favourite app and why you like using it.
Is education stuck in the past tense? Our co-founder, Sharon Baker, tells TechNative how we can ensure our children's future jobs are not taken over by robots. Check out the link in our bio to read the full article.
Peggy Griffith, Team Lead, Video Account Manager, loves to read and has books in every room of her house. She's been canning fruit jams, pie fillings, salsa and tomato sauce this year already. She's also been participating in 5Ks for the last 4 years and has 5 scheduled for every weekend during the month of September. Impressive! #ERSpotlight ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Are you a morning or a night person? Morning person ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is the strangest thing you’ve ever eaten? Sweetbreads- I was nervous at first, but they are amazing if cooked properly. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is the one thing you have always wanted to do? Well some of my goals have changed and I would love to try skydiving (I have a fear of heights). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you could swim in any liquid, what would it be and why? Water. I love any type of water - ocean, river, lake or pool. It's refreshing and relaxing. I'm also a Pisces so I'm at home in the water. What is your least favorite type of music? Country. Just too slow and twangy for me. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What do you like most about your job? I love the people I work with in my office. Some of us have been together through multiple companies and our lives and experiences always give us something to talk about. We're also very close given our small office.
Our Mighty team is growing and we are looking for talented people to join us. Have a look at our current roles and apply now if you think you've got what it takes to be part of an innovative and fast-growing business. Get in touch today through the link in our bio.
Instagram and Facebook are rumoured to be taking on Amazon by developing a new standalone app for shopping – another step in the growth of social commerce.
Only a caterpillar cake 🐛🍰 will do for Ulrika! Happy birthday 🎈
Here's our popular blog post on How to write the perfect paid media briefing. Did you catch it first time around? What are your top tips for this type of briefing document? Tell us in the comments and follow the link in our bio to read the blog.
Find out how we used our innovative audience builder technology, the ATOM, to build brand awareness for new Powerpuff Girls products and reach millions of consumers across the globe. Link in bio.
Tom Totzke, Video Specialist, is married with three boys - two of them being twins! He enjoys traveling around the Great Lake State and visiting Canada, as it's so close by. If you're looking for someone to help fix your computer or electronic devices, Tom is your guy! #ERSpotlight ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What fortune would you want to get from a fortune cookie? On the front: You will Live Long & Prosper! On the back: Learn Chinese: 不要吃这个饼干. 对你不好. Don't eat this cookie. Not good for you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Where would you want to retire? In Northern Michigan for the summer and someplace warmer for the winter. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How do you define happiness? A cozy bonfire down at the lake on a cool night. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What annoys you? I'm pretty easy going, but rudeness or impatience bugs me. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last time you laughed very hard out loud? Fairly often, as one of my kids always has something funny to say. Hey, they get it from their dad. :) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What do you like most about your job? The open communication I have with my co-workers. Even though we don't work in the same office, we chat quite often via google chat to help get the work done.
Do you agree?
We all have that unique spark, but not everyone has the motivation to just get on with what they were destined to do. So what is it that you really want? And what's holding you back? #MarkTwain #HJacksonBrownJr #WednesdayWisdom
Personalising messaging is fundamental to online strategy. How do marketers stay ahead in the new area of social media advertising? Read our latest blog, link in bio.
Ann Zuberbier, Video Account Manager, loves living in Georgia, where there are great parks, trails and mountains. She's always enjoyed outdoorsy activities like hiking, camping and kayaking. And now, she gets to do that a lot more! She loves finding new breweries and distilleries in her area --- the south has introduced her to good bourbon, though she still prefers Irish Whiskey. #ERSpotlight ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What was the last film you watched? I watch a lot of movies on a regular basis, but the last film I saw in a theater was "Solo: A Star Wars Story." ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is the last thing you liked on social media? Someone in my neighborhood rescued an abandoned dog in the woods, so I liked their post. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is your best childhood memory? Summer vacation with my cousins - 6 of us and 5 of them. 11 of us, under the age of 16, running around terrorizing my neighborhood. GOOD times! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do anything spontaneous lately? Yes, adopted a puppy. His exorcism is scheduled for next week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is one item you could NEVER live without? My utility knife. It DOES have a bottle opener and cork screw on it, so....if I run into a stranger at night, in a dark alley, with a bottle of wine he cannot open...I'm set! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What do you like most about your job? The support and belief in me that management has always shown.
Here's a pic of Shane before he was into tech - awww! 🐻
Successful people don't consider themselves successful because they're rich or powerful. Oftentimes, it's about relationships, well-being and societal impact. #WednesdayWisdom
Our #QuoteOfTheDay is from Dean Kamen, perfectly summarising what we do here at Mighty Social. Our technology is disruptive, innovative and smart, and leads the way in audience segmentation.
Listen to our co-founder Sharon Baker talk about the future of social media, technology and paid media, and give tips for newcomers on the @WeRSM podcast. Link in bio.
Taking photos has become such an integral part of our everyday life and is one of the biggest considerations in a social media strategy. How? Where? When? #WorldPhotoDay
Thanks to Tim who baked brownies last night and brought them in for the team. For some reason, no one believes he actually made them himself. Is that because they’re actually really good? He’s even printed out the recipe for all of us today 👍🏻
Patty Del Cid, Director, Video Account Management, loves cooking when her kids are out playing sports (typically on Saturday mornings). She's been told she makes a mean Pozole (traditional soup or stew from Mexico) and Chile Rellenos (pasilla chiles stuffed with veggies and meat - you can make them with cheese too). Okay, we're hungry now. #ERSpotlight ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Favorite ice cream flavor? Napolean ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Would you rather cuddle with a baby panda or a baby penguin? Baby Panda for sure! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What's for dinner tonight? Hmm... it depends what time I get home. My go-to meal for late night is salad with grilled chicken or chicken enchiladas. Super easy meals :) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What's your ideal outside temperature? 74 degrees ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Would you go to a movie alone? For sure, that's always nice! I truly enjoy quiet time with myself. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What do you like most about your job? The people and how everyday is different. It's 'Extremely' amazing to know that I work with a group of team members that have such a strong work ethic. Since I started working at ER in 2011, not one day has been exactly the same. There are days that I come in and before I know it, it's 3pm. Time flies when you're having fun.
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