You know what's an important factor to consider when choosing a brand influencer? Their ability to Influence!
Many influencers feel like their job is just to use their platforms to provide brand visibility, eh... nope! That's what advertising is for, influencers even more than advertisers are meant to actually influence conversion to sales! Get people to engage, buy and even refer others.
E.g When Kylie wears a dress its sold out! An influencer must have qualities like likeability, passion, authenticity etc. but most of all they must have some level of authority, so much so that followers believe and trust them enough to try products.
Note too that even if they have authority, the strenght of their influence is still dependent on whether or not the brand being promoted fits the personality of the influencer. "No fit" equals "lack of believability". So before you engage that influencer, is he or she right for your brand? Because some Influencers will collect any and all brand promotions for the money. No passion, no direction, no creativity! *Sigh*
When some Influencers post promotions, people can easily tell it's an ad. 🙄 Some even write #ad
on paid posts, not sure why but I feel it is absolutely unnecessary. An influencer if you really want to be one, must believe in the brands they work with and must know how to couch messages such that it resonates with their follllowers prompting them to take action!
An influencer must also take out time to follow up on posts, listen to people's opinion about them and answer questions. Work does not end at posting. A good influencer should care to check if they had an impact or not.
So it's not really about numbers, if you are an influencer and not converting to sales, creating leads or making any meaningful impact other than impressions, you've got to work on your craft!
#Livewithlynda #withcreativityeverythingcomesalive #ad #advertising #creative #marketing #brand #PR #influencer #influencermarketing