There’s something quite attractive about this Quattroporte's pouting demeanor, but when Ferrari took a closer look, it closed the factory. "It was a mess," recalled communications director Antonio Ghini of the facility, as #Ferrari
found it in July, 1997.
The wedgy, fourth-generation "Maserati Four Door" (as #JeremyClarkson
called it) had been designed by Marcelllo Gandini, down to his inimitable rear arch.
On paper, it was aerodynamic (Cd = 0.31), opulent, and exotic.
But for all its wood, suede, and leather, it had been screwed together poorly. Clarkson, horrified at the "click" emanating from the brake pedal, described the engine note as akin to a dishwasher full of spoons.
Fiat, which had bought a majority stake in #Maserati
in 1993, had done little to fix the car's problems.
Ferrari chairman Luca di Montezemolo put $100 million into tearing the production line down, painting the factory inside and out, and installing new equipment.
When the Quattroporte Evoluzione emerged in 1998, it was a better car. Four hundred parts had been redesigned - including the V-8’s cylinder heads and belt drives, seats, instruments, steering wheel, and switchgear - and further eight hundred "improved." The Swiss clock was replaced, too. "It was too much a symbol of the #AlejandroDeTomaso
era," explained Maserati Managing Director Paolo Marinsek.
Sales director Andrea Zappia told Richard Bremner @carmagazine
that the company was considering offering guaranteed buy-back prices to dull the sting come trade-in time. As far as we know, the plan never bore fruit.
But Bremner quite liked the revised car, even as he found it lacking the depth of competence of its British and German rivals. "It's pretty good and, more important, there’s a 'have-a-go' bravado in its character that makes it more fun than any of its more sober competition," he concluded.
It's a #forgottencar
these days, but we'd love a good one. Anyone else?
#MaseratiQuattroporte #Quattroporte4 #QuattroporteIV #MaseratiHistory #AutomoBear
#car #cars #carstories #ItalianCar #ItalianCars #90s #90sstyle #90sstyleanddesign #90sthrowback #youngtimer #automotive