activated charcoal's porous structure makes it great for cleaning your hair of dirt and oils.
Styling products, sweat, and natural sebum can build up on the scalp and hair overtime leading to clogged hair follicles, limp hair, scalp itchiness and irritation, and even hair loss. Charcoal helps to absorb deep-rooted impurities beyond what a standard shampoo can cleanse away. It is especially good for the scalp because it targets impurities at the root of the hair that can clog the hair follicle and cause scalp issues. Activated charcoal is a fine black powder made from bone char, coconut shells, peat, petroleum coke, coal, olive pits or sawdust. The charcoal is "activated" by processing it at very high temperatures that changes its internal structure, reducing the size of its pores and increasing its surface area. This results in a charcoal that is more porous than regular charcoal. It has a negative charge, meaning when used in a product it attracts positively charged molecules, as in any toxins or dirt. Activated charcoal opens up the hair follicle and pours which gives the hair “air” to breath and grow. It can be used on any hair type without drying out strands or messing with color
Coming soon- You can find this ingredient along with many other natural ingredients blended together in Hair Appétit’s NEWLY RE FORMULATED Purifying Co Wash
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