“To the industry, they are known as production units. To the consumer, they are known as dairy, eggs, meat, wool, leather, test subjects, exhibits. To each other, they are known as mother, son, sister, friend. To themselves, they are simply what you and I are to ourselves: a self-aware, self-contained world of subjective experiences, feelings, fears, memories. Someone with the absolute certainty that his or her life is worth living.
We know things about them that no one should ever know, or want to know, about a fellow being – the sight of their flayed bodies, the weight of their severed limbs, the taste of their burned, bone-punctured flesh, the charred crunch of their babies’ fractured ribs, the flavor of their spilled marrow, the relish of their scrambled ova, the pungent bite of their curdled breast milk, the feel of their children’s scalped skin against ours, the taste, texture and flavor of every aspect of their despair, degradation and defeat. We know every detail of what we have forced them to be – objects to consume and excrete. What we don’t know, what we don’t want to know, is who they are. Please take a moment to look at the animals whose lives and families are erased for our amusement, and do so with the moral courage and intellectual integrity to actually see them.”