Epiliscious, is a new brand of beauty products for the skin, hence the nude tone as the main corporate colour. This new brand was born with the idea of launching different lines of products to hydrate, exfoliate, protect and repair our skin. The challenge was working to create a corporate image for a large family of products but at the same time transmitting that each line is special in itself, extremely high quality and with unique properties.
That's why I decided to work on a simple corporate image, but I included a special element, which was easily recognizable, a space we could play with, as can be seen in the band or patch; incorporating different, surprising finishes that both underline and define precisely the characteristics of each product line being presented. The first line of products is Skin Shine, essentially aimed at illuminating and brightening the skin. That’s the reason why the bands on this case are fluorescents. @epiliscious
Thank you to @holarory
for this help on this project.
#artdirection #graphicdesign #packaging #packagingdesign #beautyproducts #branding #newbrand