42 ONLINE MARKETING TOOLS FOR DIGITAL MARKETERS
There are many online marketing tools available for digital marketers. They fall into the following general categories:
: SEO involves over 250 factors that #Google
, & #Yahoo
! use to find, index, archive & serve your #content
to the right person, at the right time base on their query.
: Social Media Marketing tools enable you to push content links across multiple platforms, as well as monitor specific platforms right from your desktop. Automation tools like #HootSuite
let you schedule social media shares days, weeks or even months ahead of time so that you’re always keeping in contact with your customers across multiple social media accounts.
: Tools for #PPC
ads help you select the best keywords, research phrases, & run effective campaigns.
: Content Marketing is a marketing method where you create & distribute valuable content free of charge, to a predetermined & carefully selected audience. Content marketers share all types of content: #articles
, videos, images, & infographics like the one on this page.
: Permission-based email marketing allows you to send messages directly to your customers. Match messages with customer interests, & you’ve got one effective tactic. Email marketing tools provide you with the opt-in forms for your website, templates to send emails, list management & more.
marketing thrives on data & analytics because it provides the feedback necessary to refine & improve campaigns. You need to know how many customers visit your website, what they do when they get there, & more in order to refine your campaigns & test the best techniques. Data & analytics tools provide you with the information you need to plan & launch great digital marketing campaigns with full transparency.
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