What is BAT, and what is it used for?
The Basic Attention Token (BAT) is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.
The Brave browser team designed the Basic Attention Token (or BAT) in order to increase the efficiency of digital marketing. The utility of the token is based on user attention, and can be used to obtain a variety of advertising and attention-based services on the Brave platform.
Advertisers, publishers, and users can all exchange the Ethereum-powered tokens. Users earn BAT from publishers by interacting with advertising or simple tasks, while publishers are paid by advertisers.
The driving force behind BAT was the ‘abuse’ that users deal with on the internet every day. Ads and trackers use up to 50% of the average user’s mobile data, which could cost up to $23 a month in some cases. On average, ads use about 5 seconds of mobile load time, and can decrease phone battery life by as much as 21%. In addition to huge increases in malware over the last year, the sheer number of trackers hosted by large media sites such as Facebook and Youtube threaten user privacy. Add in fake websites and unscrupulous third party advertisers, it’s easy to see why the advertising industry is ripe for disruption.
Read more about the Basic Attention Token and other currencies on the XCH4NGE website (Link in Bio)! #BAT #BasicAttentionToken #digitaladvertising #digitalmedia #advertising #ERC20