"Remembering Britney's Underground Party — The 2007 M+M's Tour" by Alex Kazemi @alexkazemi
Seeing icons through a raw lens can make you feel like you are a wall right in front of them. It’s scary, mystical and addictive. Before Instagram, us regular people weren’t always playing both roles of the paparazzi and the celebrity. They were them, we were us.
In 2007, after a very public media acclaimed “meltdown,” Britney Spears took us into her underworld. She built it herself, under anonymity: THE M+M’s TOUR.
The performance is the tour equivalent of a snuff film except there is no gore. The footage only exists through low quality, barely watched videos on YouTube. It would be a deep web site if pop culture was an internet browser. Nothing is professional, there was no 1080p. You can barely see her face at times.
This was before social media real-time hashtag updates, for those who watched it go down. Anyone who was a Britney fan stayed at home all night, refreshing the X17 Online LiveStream on May 1st, 2007… “Is Britney REALLY performing at the House of Blues in San Diego? Only 900 tickets are being sold? Will we hear new songs? Is this like, real life?” It happened later that night. After minutes of refreshing the page, knees weak with nerves.
The M+M’s TOUR had begun.