The other day one of my daughter's close friends (you know who you are😉) asked what it really is I do. And I loved this! Thinking through what you offer provides a chance to dig in. So I asked myself ... “What the heck is brand all about and how can I explain?”. So i put on my thinking cap and prepped a mini #instalesson
. Example time: Starbucks—How did Starbucks grow from a just another coffee shop to a cultural icon. Brand strategist, Stanley Hainsworth, based the company’s brand on five filters: handcrafted, artistic, sophisticated, human, and lastly enduring. To live up to these ideals, he helped Starbucks create not just a business, but a community. They bring people in to this community not only with product but through emotion and connection. And that’s what we work to help our clients create here, at Blackcoffee.
Want to learn more about brand? Sign up for news, tips and treats over at Blackcoffee Studio. The link is in the bio AND you’ll get your free Brand Planner!
#blackcoffee #redcarpetsecrets #starbucks #starbucksbrand #liveyourbrand #brandstrategist #brandandreputation #mentorship #dreambig #creativebusiness #purposefulentrepreneur #buildyourbrand #caffeinate