Don’t get me wrong, I want @magicleap
to win. But one of my biggest frustrations in our #tech #startup
industry is this relentless need to use complicated language in order to create the illusion of sounding smart.
Rony Abovitz has to be the worst offender on this topic right now.. The mass market is finally grasping what #AR
means.. but now they’re supposed to call it a “Direct Digital Light field Signal?!” It feeds into your “Eye-Brain System” ??? “Eye-brain System....” Which isn’t even a scientific term. I think he means the “visual system.” Which although is correct, it still isn’t layman enough.
Inventing words isn’t the only issue in communication our industry commonly faces though. We also fall into the #buzzword #hype
machine where all words simply loose meaning.
Just look at the tweet above, where after @magicleap
had a pretty disappointing tech demo. It’s founder decided to go on the defensive tweeting that it would’ve been better with some: #AI
or my favourite #OpenSourceDeepLearningStack
8 years and 2.3 billion dollars later, it’s enough talk.. put your money where your tweets are.
Are you falling for buzz words or phrases like, “organic,” “all natural,” or “gluten free?” It’s not wrong to buy products that are any of those things by any means, but what is often overlooked are the ingredients which can paint a better picture of what we are actually putting in our bodies.
As an example, have you ever walked into a grocery store to buy almond butter only to feel overwhelmed by the many different kinds that are available? Which one is okay? 🤯
Real foods that are not packaged are often the best way to go, but for those items that are packaged, taking a hard look at the ingredients can be very telling. Generally speaking, the less that is listed the better and ingredients are usually listed from most predominate ingredient to least. As a general rule of thumb, avoid foods with words that cannot be pronounced and foods that contain MSG, artificial colors, nitrates, high fructose corn syrup, carrageenan, and so on.
To go back to our almond butter example, some will list many different ingredients such as “almonds, salt, cane sugar, cocoa, etc.,” but the ones that read, “almonds,” ... PERIOD... are no doubt the best kinds to use.
Though most of our foods should be real foods that can be caught, hunted, picked and planted, we can still eat some packaged foods so long as we truly understand what to watch out for.
Next time you go grocery shopping, spend some extra time taking a hard look at all your food ingredients. You may be surprised at what gets slipped in if you don’t know what to look for or are one of the many who fall victim to buzz words.