in the mainstream media is the height of recognition that everything we are doing is paying off ✨ Huge thank you to @sjdooley
for bringing education and awareness to the masses 💚
Almost half of the clothes worn in Britain are made from cotton and, as #FashionsDirtySecrets
pointed out, most of us think that as cotton is a natural material, it’s better for the environment. Cotton, however, is now one of the most unsustainable crops and responsible for one of the biggest environmental catastrophes the world has ever seen 🌐
Dooley’s documentary highlighted the impact that industrial cotton production has on people, the environment and the climate with a powerful depiction of the Aral Sea. Swipe to see the Aral in the 60s and the Aral today 🌊 Once one of the biggest inland seas in the world, the Aral Sean was a tourist destination known for its turquoise waters and the location of an ecosystem which supported the local population’s fishing industry.
Today an area of sea the size of Ireland has been replaced by barren land, the fish have been replaced by camels and what once was a sea breeze has become storms of toxic dust. All because the main rivers which once fed the Aral Sea have been diverted to provide cotton farms with the vast amounts of water required for industrial production, draining the main rivers before the water can reach the Aral.
Tens of thousands of people have lost their jobs, the local food and water supply has been depleted and there has been a surge in poverty related illnesses. With a public health crisis, radically altered landscape and climate as well as toxic storms - the example of the Aral Sea represents the varied and extensive impact of #FastFashion
Switching to organic cotton uses far less water, pesticides and helps contain production to the countries where cotton naturally grows. Using #GOTSCertified
certified cotton ensures #transparency #traceability
throughout the supply chain.
We would love to hear your thought on the documentary, cotton and how you manage the impact of your products. If you haven’t watch it yet, you can catch up in the UK on BBC iPlayer.