Remember that time #flashbackfriday
I was contacted by a producer from a major advertising agency here in Lisbon; my name had been referred to them. I find that’s still the best way to get new work and clients — via referral. After the art director and creative director had seen my work and thought I could be a good fit for the project they had at hand, we set up a meeting to discuss the project and they asked me to bring in my print portfolio so they could look over it again. I find most Art directors and magazine editors are tired of seeing portfolios on iPads or Tablet, they still love my custom hand tailored Koylab print Album, I will post soon about creating the perfect print Portfolio. Ok, back to my scheduled post. The brief was to create a 30 plus image campaign for an international tool company. The concept was to create a DIY Little Red Riding Hood (LRRH). She would do everything from mowing the lawn and cutting firewood to tuning an engine, washing her sports car and changing a flat tire. This was one serious kick ass LRRH.
The first thing they did was show me the mood board and ilustrations (I have included them in this post because this is where it all began: at the advertising agency at the hand of the creatives) so we would have a starting point and move from there. I really love working with agencies and developing a concept.
Read the full post on my blog . Follow the link in my bio
Agency: Ivity Brand Corp.
Photography & Production: Joao Carlos – www.joaocarlosphoto.com
Model: Inês Jindrich Best Models
Make Up & Hair: Alex Me
Post Production: Alexandre Garcia
Photo Assistants: Hugo José, Diego Veríssimo, Filipe Safara
BTS Video: Maria Rita
Snow machine: Artists Group
Grip Rental: PG Photografica
Thank you to the town of Santa Maria da Feira
Equipment used in the creating of this campaign @profotoglobal @profotospainofficial @innovafoto @innovafoto.pt @3leggedthing @thinktankphoto @westcottlighting @gtechnology @sandiskbrasil @sandisk #fambousbtsmag #iso1200 #fstoppers #advertising #littleresridinghood #tools #garage #mechanics #drillbit #fantasy #bts
#joaocarlosphotos #beforeandafyer #comercialphotographer #mercedesbenz