It sounds simple but it’s subtle and be hard to do. Put yourself in the mind if your reader. What do they want and need to know. How do they want their lives to get better or easier? Those are the questions to ask yourself when you’re writing your 30 headlines in your headline writing five-minute brainstorming session.
Always include at least one specific benefit the reader will for investing in what you wrote.
And then deliver it and then some.
PS. This goes for emails, texts, articles, posts - anything you write that you want people to read. Entice them with self-interest. Keep them with your content. Inspire them with your ideas
#communicationmadesimple #tellyourstorybetterpodcast #tellyourstorybetter #headline #copywriting #communication #copywritingtip #ideas #communicationtips
"Most people do not listen with the intent to understand. They listen with the intent to reply." - Stephen R. Covey⠀
At every point in your career and no matter the industry that you work in, you would need to communicate with people with one form of communication or the other. The ability to do this clearly and effectively, has the potential to accelerate your career. .
To communicate effectively, you need to actually listen to people when they communicate with you, be clear and concise, be respectful, use appropriate body language and ensure that you know your audience. .
Good communication skills will help you explain your ideas and convince people about them, work effectively with other people, build relationships and reduce misunderstandings.
So do you communicate effectively? No matter where you are on the scale, you can always improve. Have a great day!
. 📷: Pinterest
As Max Landsberg himself wrote, "...,try asking a few good questions where you might otherwise have issued an instruction or leapt into providing advice...."
Ask good questions.
°°° Why do you think this is a good idea?
°°° What are the potential risks of action/inaction?
°°° What do you think is the next step forward?
°°° How can I help you?
°°° What are the roadblocks and how can we resolve them?
My grandfather always used to say: WHAT, WHERE, WHO, WHEN, HOW, WHY, these six are my serving men."
The power of questions can transform your life, transform your business, transform your relationships.
The power of questions can identify risk, identify opportunity, identify purpose.
Change your life, change your world with good questions.
As Landsberg concludes: "The pivotal question is often more powerful than the instruction,...".
What is your question?
#questions #powerofquestions #questionsarepowerful #communication #communicationtips #communicatewithquestions #thesharperyou
TIPS & TRICKS di comunicazione #3
Collaborazione o sponsorizzazione? Quali sono le differenze?
Blogger, youtuber, instagramer e influencer, spesso, nei loro profili social, promuovono oggetti, eventi e viaggi. Foto, video, post in cui mostrano, recensiscono o raccontano brand e aziende.
Ma vengono pagati? Dipende. Quando parliamo di contenuti sponsorizzati, sì. L'azienda regala un prodotto e in cambio l'influencer lo promuove attraverso i suoi contenuti ma, oltre al prodotto, riceve anche un compenso economico. Al contrario, nelle cosiddette collaborazioni, non vi è un vero e proprio compenso economico, semplicemente l'influencer riceve in regalo dei prodotti o ha la possibilità di fare delle esperienze in modo gratuito, in cambio del suo lavoro di promozione.
. .#comunicazione #storytelling #brandidentity #copywriting #contentmarketing #contentcreator #branding #pubblicità #advertising #socialmedia #monday #mondayvibes #marketers #mrktrs #wearemarketers #startupitalia #nomadidigitali #italianinfluencer #imprenditoredigitale #media #communicationtips #ilovemyjob #marketingitalia #comunicazioneonline #influencer #influencermarketing #digitalinfluencer #sponsored
Overtaken by the magic of this breathtaking moment, I stood still here for 30 minutes.
Castellabate - Near Salerno, Italy May 2018.
The hubs and I stayed at an AirBnB in Perdefumo, a town 15 minutes, two hills, away. During part of our 10yr Anniversary vaca. The Islands you see in the distance are off the Amalfi Coastline: Capris, Ischia and Procida 💜🇮🇹 Now I come back here in my mind when I need to tap into this magic moment and into the peace and energy that fills my soul at that time.
Do you do that to? Where do you go?
The Castle of Abate was built in 1123 by St Costabile Gentilcore, the fourth abbot of the Abbey of Cava de’ Tirreni. The village built up around it and took its own name: Castrum Abbatis, that means Castello dell’Abate which was shortened to Castellabate. Little by little, Castellabate became the richest barony of the whole Cilento region, and the castle was a protective garrison for the populations around the area, who would flee to it in times of strife. ***Near The front of the boot’s ankle***
Located in Campania, Italy.
Campania is a region in southwestern Italy known for its ancient ruins and dramatic coastline. Naples, the regional capital, is a bustling city with a striking natural setting between the iconic gray cone of Mt. Vesuvius and the deep blue waters of the Golfo di Napoli. To the south, the Amalfi Coast is home to pastel-hued towns such as Positano, Amalfi and Ravello, nestled between cliffs and the sea.
Adventure adds to your Communication skills. You don’t need to leave your country for adventure either. Just try something new!
Are you a positive or negative communicator? It's very common for us to fall into both categories from time to time, without even realising we're doing it. For example, instead of saying ‘don't forget’ a positive alternative is asking someone to ‘please remember’. People are far more likely to respond to positive words than negative ones.
When your kitty was the true star of the show!
Throwback Thursday to early 2018, when I took massive imperfect action and started doing webinars for marketing the launched my course Speak Live Online... True story: I had only completed the outline when I did my first webinar, so I did Webinar 1 (there 5 total) without slides!
The webinars got better each time as I improved With practice. The whole process was a great reminder that we learn by taking action, reviewing, tweaking and then taking action again and again.
A live video is a tool that helps me practice. After each webinar I actually did a Facebook live and/or an Instagram live to share my webinar progress experience.
🗣LESS IS BETTER
Non importa quante parole usiamo per spiegare un concetto o trasmettere un'emozione: quel che importa è se la miscela che abbiamo creato raggiunge l'obiettivo generando una connessione simmetrica tra noi e chi ci ascolta... o, più romanticamente, una "corresponsione di amorosi sensi" ...
👉Ricordate: "Less is better", meno quantità a vantaggio della qualità dei contenuti, per una comunicazione più efficace.
🔎Questa capacità oggi è una delle più apprezzate e richieste competenze per chi lavora nella comunicazione ed è una skill che si affina con le giuste strategies, l'esercizio e l'esperienza.
🤗 Buona giornata a tutti!!!
Be a positive voice.
Think about what you Communicate to others (in person, over the phone, text, messenger, etc.). Think about what you share on social media. Whatever you voice... be that positive voice in the world.
TIPS & TRICKS di comunicazione #2
"Guerilla marketing", ne avete mai sentito parlare?
Si tratta di una strategia di marketing anticonvezionale basata sull'idea militare di guerriglia e sviluppata, inizialmente, per chi non possedeva grandi budget. La “guerrilla”, in ambito militare, viene utilizzata quando si è in svantaggio rispetto al nemico e, dunque, non avendo i mezzi per affrontarlo in una battaglia tradizionale , si sceglie di agire in modo alternativo, ad esempio, tramite delle imboscate. Al di fuori della metafora, in pubblicità, significa raggiungere il proprio target nella vita quotidiana, per strada. Infatti, viene considerata una "strategia aggressiva" poiché oggetti di uso quotidiano, palazzi e strade diventano messaggi promozionali ai quali non è possibile sottrarsi.
Ci sono degli esempi esteticamente molto divertenti. Ad esempio, le strisce pedonali che diventano patatine di McDonalds o le panchine che si trasformano in KitKat.
.#comunicazione #storytelling #brandidentity #copywriting #contentmarketing #contentcreator #branding #pubblicità #advertising #socialmedia #monday #mondayvibes #marketers #mrktrs #wearemarketers #startupitalia #nomadidigitali #italianinfluencer #imprenditoredigitale #media #communicationtips #ilovemyjob #marketingitalia #comunicazioneonline #guerrillamarketing #guerrigliamarketing
Effective communication with your Virtual Assistant creates a good working relationship, positive moral and efficiency. I’ve put together a few communication tips from my experience as a Virtual Assistant for those currently working with VA’s or looking to hire.⠀
1. Discuss your preferred way of communicating. Whether that be email, instant messaging, phone or text. Thanks to modern technology there’re so many options out there so find what works best for you and your VA (I personally love to use Slack, Asana and Trello).⠀
2. Always include instructions with each new task you delegate. Communicate to your VA what needs to be done, the desired outcome and any information you think will be helpful for them to get the job done correctly.⠀
3. Keep your VA updated on what’s going on in your business. A phone or Skype meeting once a week or a detailed email is a great way to keep each other in the loop. When you make your VA feel they’re a part of your team they will always give 110%.⠀
4. Create shared systems such as Google Drive or Dropbox where your team can access documents and important information online and offline.⠀
5. Make them feel appreciated. Appreciation for good work really improves productivity, increases loyalty and forms a better working relationship. People work better when they feel their hard work is going noticed. We’re all human after all.
Entrepreneurship: Breaking the Code - So happy to meet my new friends and be here with them! Their energy, excitement and participation is amazing! ♥️
2 days of entrepreneurship, with lots of sharing on gaining clarity, sales pitch, connectivity with friends and customers and working with different characters.
I love their thoughts and questions. They're the next generation leaders! Time flies so quickly though. Love to see you all again! Already missing you 😊
In a healthy relationship, you talk about the things that bother you... even if you agree to disagree.
#couples #marriage #dating
Your voice is your tool to share your message and serve others - Ellie Parvin.
If you saw my last post Or if you’re signed up for my email lists… Then you’ve probably already heard that the podcast interview is live and possibly even listened to it!
The talented @heyjencasey
recorded our podcast interview while simultaneously working her skills online via Facebook Live video!
I cannot not praise this amazing woman enough! She is truly a fast-rising top thought leader in the entrepreneurial industry with an easy going heart of gold and spark of fire!
Many of you have asked me how I actually came to be interviewed on her podcast, how o met her, know her etc.
It’s actually Because we both put ourselves out there in social media, our voice, our brands.
Also, we seem to have unknowingly traveled in similar circles. Chalene Johnson’s marketing Impact Academy and @jameswedmore
coaching programs. She is actually In Jameses coveted inner circle mastermind coaching group, while I’m part of his Next Level coaching program. Clearly We both have great taste and mentors! 😊🙌💜 We have actually never physically met. But we have virtually chatted back-and-forth on social media and I’m also a big fan of her podcast and have shared it on several occasions.
So just get out there use your voice, share your your message and communicate to connect, communicate to serve!🌟💜
Acting classes aren't just for aspiring actors and actresses!
There are a large number of skills that non-actors can learn from the techniques in our acting classes that are beneficial for more effective communication on a day-to-day basis.
Have a listen to Charlie Sandlan, our senior acting teacher from the @MaggieFlaniganStudio
, who talks about what non-actors can learn.
“Now get out there and take some messy, inspired action.” - @heyjencasey
The podcast interview is LIVE! Listen to the brilliant, NLP Rockstar entrepreneur Jen interview me and make sure you subscribe to her rad podcast!!! The link is in my Link.Tree IG Bio!
One of my top faves and recommended podcasts: The Inner Boss Podcast with beautiful soul and incredible host Jen Casey!💜🙌🌟 Jen thank you so much for making this so fun!
I felt like I was hanging out with a longtime friend.💜🙏. In the podcast:
How to move your audience into action using persuasive communication with Ellie Parvin. • How to communicate effectively with your colleagues and team • Offering a more authentic version of you through LIVE VIDEO • Using persuasive communication to move your audience to action!
Hey I’d love to hear your comments/feedback/questions below and share it and tag me and Jen!!! —————————————————————. Ellie helps growing entrepreneurs improve their communication skills using LIVE video so they can move their audience to action, grow their business and improve their relationships! She is a university professor and creator of the Speak Live Online course.
Many people rate public speaking as one of their greatest fears. There's just something about standing up in front of a crowd..... In a fun and supportive environment, our recent NYC 18 group were able to use acting techniques to venture outside their comfort zones. Our acting classes enabled them to learn new ways to use their voice, movement, and emotional connection to build confidence, so they could tackle public speaking head-on!
3 questions you need to ask when defining your brand. Blog link in bio.
ALERTE ! Les influenceurs sont de plus en plus nombreux ! Il est donc plus complexe de choisir le bon profil pour la bonne campagne de communication qu'il y a quelques années (et surtout de reconnaître les influenceurs de qualité ;)) Nous vous donnons donc quelques conseils pour savoir les reconnaître et les identifier ! Rdv sur le blog => blogmarketing.hivency.com ! 🍁 #marketingstrategy #influencemarketing #influenceurs #influencers #communicationtips
✨What are you doing to improve the way you communicate your value?✨⠀
When we talk about communicating our value, we talk about what should be an integral part of what we do. What oftentimes transpires for many people is that they do an extraordinary work, wait to be recognized, and get very discouraged when they do not get recognized the way that they feel they deserve. This is a vicious cycle that creates havoc in workplace engagement. With the right state of mind, it is completely fixable.⠀
Click the link in my bio to learn more.⠀
#hitthechangebutton #motivation #selfmotivation #communication #communicationtips #motivationalquotes #inspirationalquotes #life
When giving speeches, making a video or doing a media appearance it’s not only important to define your purpose, but understand the audience’s purpose. What do you want them to walk away with?
This photo is from a diversity keynote I did at Exxon a while back.
Know your purpose! In my “YOU, Amplified! Formula”-7 Steps To Confidence Clarity and Connection. One of the steps is PURPOSE.
Many times we are so caught up in doing a good job, our content, or our slides or how we look we forget the key is connection. It doesn’t matter what you say, how good you look or how amazing your slide presentation is, if the audience doesn’t hear and connect with you.
So next time you’re about to step into the spotlight. Remember what is the “gift” you are offering the audience? Connect by showing you know them. While you may have your own purpose for the appearance-whether it’s informing them, motivating them, or promoting something…. The key is to base YOUR purpose on why THEY are there. Why should they care? What do they struggle with and what will you give them? Then you will be able to get your purpose across even more effectively! Click link above for more #youamplifiedtips
#mondaymotivator #youamplified #speakingtips #communicationtips #inspiration #entrepreneurs #thoughtleader #womenentrepreneurs #ownyourvoice #ownyourpower
#confidence #clarity #connection #purpose #keynotespeaker #speakingcoach #mediamentor #communicationcoach
How do you approach public speaking? Let us know.
🌶 Mom and I made #firecider
this weekend! And in four weeks, we will have so much delicious natural medicine. 🌶 Doing #activities
together, being in the kitchen chopping and making together, is very connecting for us! We tell stories and laugh. 🌶 #Parents
of teens (and adult children alike) take note! Being side by side of often more comfortable, as it feels less confrontational. Add in an activity that uses the hands and some young people will feel even more comfortable. It also helps us use other parts of the brain, which can in turn be relaxing! 🌶 What activities do you love doing with your child? Or parent?