What does your dream creative career look like? Take a moment to think about it. Now, how many steps are there between where you currently are and where you want to be? A few? Too many to count? Let’s look at seven routines that immediately add more creativity to your day.
We’ve been living in about 12 solid years of everyone PRing themselves on social media— using every post to show the most perfect highlight reel moments. Except everyone watching knows it’s fake.
2019 is all about authenticity and showing what’s under the hood. Beauty bloggers are sharing photos without make up, influencers are sharing embarrassing stories, and the list goes on. And the biggest change this year is brands finding authenticity in the branding initiatives.
Far too many brands are blurring the lines between their branding efforts and sales efforts. It seems cheap and like the classic bait-and-switch. Customers are smart enough to sniff out when you’re dangling a carrot with the purpose of trying to make a sale.
Instead, brands must draw clear and obvious lines between them. If you’re branding, don’t come anywhere close to an ask. If you’re selling, sell HARD. The blurred lines come from being too shy to do the hard sell. In 2019, it’s all about intentionality and purpose.
How is your brand being more intentional? Tell us below!
Character > Career😊
Happy Wednesday, friends!
So far outside my comfort zone this week as I got on my first pair of skis in at least 15 years.
I remember as a little kid I used to be so miserable on our ski trips. I was so afraid of falling I’d overthink every move and it would take me an hour to get down each run. My older brother was a natural and it was so discouraging to be so far behind him. The skis felt so heavy I could hardly lug them around while shuffling in those clunky boots, and I’d be freezing cold and overheating all at once.
I felt helpless, weak, frustrated, and I would give up before I had to face feeling like a failure.
That’s how I used to approach a lot of things in life. It wasn’t until my sophomore year of college that I finally understood that in order to get what I want, I’d have to reach outside my comfort zone and take some risks to get it.
So I decided to approach skiing the same way I’ve approached life since having this realization: just keep moving, and figure it out as you go along. And let me tell you, it’s way more effective, and WAY more fun. ⛷
A marketing assistant is just what you need for your business to get more done! ✨ & I know just the right girl who can help. 🙋♀️
Whether you’re a new business owner, entrepreneur, established company or currently employed. It’s really easy to get tied down with running a business, getting clients and customers, building revenue and keeping up with the workload. However we weren’t put on this earth to just work and pay bills.
For me fun is dancing, splashing about in the ocean, belly laughs and a wine with good friends and anything active like hiking, bike riding etc.
When we add a little play and fun into our work and personal lives it can help us feel much more fulfilled, which can then lead to more inspiration, creativity and happiness.
You know what to do... Story now!
Office getting sorted! 🌿💡👩💻🐶💦
Goodbye sunshine, hello winter flowers & hot coco ✨
Content generation is vital in establishing an online presence and I can help with that! ✨
Walking around the cold of Chicago makes me miss the warm weather. 🌿
Я никогда никому не говорила, что #тексты
– это мой способ трансляции доверия миру.
Я никому не говорила, что не могу уснуть без плюшевого медведя под боком, которым с двух лет щедро делится со мной дочь.
Я никому не говорила, как мне страшно оказаться бесполезной и не оправдать ожиданий.
Я никому не говорила, но думаю, что горячий чайник свежезаваренного травяного чая и мурлыкающие #коты
способны растворить непонимание, отогреть душу и даже, пожалуй, срастить ведро переломанных костей.
Я никому не говорила, что очень хочу увидеть свои похороны. Нет, я не ожидаю там какого-то незабываемого зрелища… Просто любопытно, кто в этот день придет побыть рядом.
Я никому не говорила, что у меня плоскостопие. Поэтому хождение на каблуках уже минут через 20 превращается в пытку. Если вдруг вы видите меня в туфлях с подъемом выше четырех сантиметров, знайте, происходит что-то очень важное.
Так, закончив проверять домашки тексторян, сама втянулась в игру и не смогла уснуть, не написав то, о чем #я_никогда_не_говорила
. Попробуйте! Здорово прочищает #мозги
А пока немного о планах на #выходные
📌Суббота -19 января - первая встреча проекта «Сказки для взрослых». Будем создавать #истории
, сюжет которых принадлежит самой жизни. Мероприятие благотворительное, вход свободный, но необходимо записаться заранее.
📌Суббота - 19 января - первый модуль курса «Текстория» - дубль 2 - для тех, кто не смог влиться на прошлой неделе. Если вы собирались присоединиться, но по каким-то причинам не смогли, кто знает, может, это и ваш #шанс
📌Воскресенье - 20 января – второй модуль курса «Текстория» - по расписанию.
Кстати, модули курса можно посещать как в комплексе, так и раздельно – в зависимости от возможностей и потребностей.
На этой неделе работаем с логикой построения текста, учимся усиливать его эмоциональную громкость, вычленяем авторские ноты и ритмы, пробуем «гулять» (и водить за собой читателя) по уровням смыслов, качаем метафорическое мышление.
Если вы чувствуете, что нам по пути, не забывайте записываться.
Директ и мессенджеры открыты. +7 (906) 458-68-68
фото от несравненной @lina_con_amore
I can only dream of having a beautiful office like this one day. ✨ For now it’s coffee shops and my living room.
Are you ready to hire a writer but don’t know where to start? Do you have questions like: What will it cost? Will they do a good job? How long will it take? What's the process for working together?
Here’s a quick guide to everything you need to know (link in bio).
What are your burning questions? Drop them below 👇
This was taken right before Christmas break. And if you asked me right then and there, I didn’t know if I would be coming back for my last semester.
I was broken down. Tired. Burnt out. Uninspired.
Healthcare can be a mean place. It’ll chew you up and spit you out if you’re not dedicated. Nursing School is no different.
But I kept on keepin on. And I’m happy I did. Four more months until I get to write the letters RN after my name. Just a little while longer and it’ll all be worth it.
I’ve learned an important lesson that I will take with me for the rest of my life....
If you feel like quitting, then quit... Just not today.
Never quit when you’re at your worst.
If you still feel like quitting at your best, then evaluate the situation at that point.
Just not today. ❤️
#nursingstudent #rnstudent #nursingschool #entrepreneur #bossbabe #copywriter #stethoscope #scrubs
Managing your business Social Media account just got easier! ✨ It’s one of the various marketing services I offer businesses who are looking to boost customer engagement.
If you want your content to be effective, it has to connect with your reader. 😋
Making the choice to stay cool in the heat, and in the head, after a big week.⠀
Image badassery from the lovely legal eagle at @girlfridayip.
In celebration of my website launch! ✨ I’m open to help your business reach the online presence you’ve been looking for!
I’m happy to announce the launch of my website now offering marketing services to meet your unique business needs! Let’s reach your goals together! ✨
Don’t you love it when you find little surprises out of the blue?
My most recent one came from of my husband. He is literally my angel. (We tell each other that.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I had one of those crazy days where I couldn’t find my elbow if someone had asked. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I had been plucking away at my laptop, crafting captivating email content for clients and planning content for myself. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
But, I was also consumed by some major shifts happening on the personal side. I needed to rest, but instead I worked myself into a headache.
So, I tossed my laptop aside, curled up on the bed and threw the covers over my head just for a few minutes of rest. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I heard my husband walk in and make his way to our nightstand, which sits right next to me. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
He started softly reading something and though I wanted to go full on nap, I was curious what he was reading. Picking up on a few words, I realized he was reading a list I’d made for myself a few months ago when I needed to find peace in a heavy season.
The list read: “Things Christan Needs When it’s Cloudy” →
🌿Turn on music when I’m working.
🌿Go for a manicure or massage to pamper myself.
🌿Grab my favorite Starbucks order (according to season)
🌿Take time to write for ME.
🌿Start my day with a morning walk.
So, he read the list and left. I ended up falling asleep. About an hour or so later, my husband returned with a Peppermint Mocha - my favorite Starbucks drink this time of year - in hand.
Ya’ll, I had forgotten all about that list, but here’s what that showed me:
❤ My husband is still as amazing, thoughtful and inspirational as he was when we first met. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
❤ There is power in writing things down - so you never forget the little things, the big things and all that’s in between .
❤ You’ve gotta know what fuels you when you’re running on E because you will...
Double tap if you know your go-to’s for refueling when you need it.
When is the last time you sat on your sheepskin on the floor to play your cigar box guitar in front of the radiant oil heater for a few minutes and woke up 30 minutes later curled up using the weight ball as a pillow? Huh? Be honest... When was it?
You’ve been meaning to get around to it—designing that website, launching that social media platform, creating that brochure—but you just haven’t found the time. Guess what? It’s time to invest in yourself and your dream (and bonus, you don’t have to do the work). Let’s get your vision up and running.
#webdesigner #brandingdesign #copywriter
It's so much work having a balanced life.
Create /krē’āt/ : to bring something into existence; verb. “We cannot solve our problems with the same thinking we used when we created them.”- AE
What have you brought into existence today? Something to serve you, excite you, solve for you? 🌱
What do you hope to create? Not knowing the answer is a perfectly acceptable answer— all you must know is it is acceptable to ask the question. 📝🎨
Mama, photographer and new client. Don’t let her barefooted goddessness fool you: She’s a force to be reckoned with, and I can’t wait to cheers with her in California/Nevada one day soon—in the meantime, zoom will just have to do 🥂⠀
If you haven’t scrolled her feed @ashleylapradephotography
yet, I highly recommend. Girl’s got game 😍
Pour trouver ce que veulent vraiment les gens, il faut souvent aller voir ce qui se cache derrière les problèmes évidents.
• Words of a simple Heart • So often we find ourselves stuck in chasing after worldly pleasures. We pride ourselves on shiny things and value them more than life itself. We find a feeling of success in achievement. But you tell me, what is success? What is success. Is it the shiny things, the pleasurable luxuries of this world, or is it the heart of another you hold so dear. In moments when you look at the moon and remember the touch, the voice, the soul in the eyes of the one you love. I think the highest achievement in this physical world is being able to recognize your love in another. To know a selfless love, an unconditional love. A love like no other. A love that wills you to live another day. A love that will always come home. #writing #writersofinstagram #creative #creativewriting #poetry #inspirationalquotes #copywriting #copywriter #copywriterslife #love #inspirational
Here we go, loves, authentic social growth hack #3
⭐️Competitions & Giveaways⭐️⠀
Some might argue that contests aren’t truly organic means of growth, but, if you’re offering your business’ product, or service, as part of the prize, you’re only going to attract interest from your ideal clientele, so you will be growing an authentic supporter base.⠀
There are several types of SM contests you might hold:⠀
Create a custom hashtag and ask your audience to post a particular type of content and use that tag, for the chance to win a prize. ⠀
Not only does this popularise your business’ hashtag, it results in user-generated content, which is the stuff of dreams for business owners and social media managers.⠀
Then, there’s the old follow the business page or tag a friend/regram to enter. ⠀
Keep in mind, though, that Facebook prohibits the need to tag social media contacts and share posts, as an entry requirement to competitions on the platform. ⠀
You may kindly *suggest* to your community that they *might like* to tag or share, to give their pals a chance to win, but these cannot, I repeat: cannot, be conditions of entry.⠀
You can team up with your business buds and each offer goods/services to the prize pool, cross-promoting the competition on each other’s pages, for greater exposure.⠀
The effects of SM contests vary, from business to business, so give yours the best chance of success by:⠀
1. Clearly marking the competition post as a giveaway; ⠀
2. Featuring an eye-catching graphic; ⠀
3. Using a blend of competition and industry-specific hashtags and those that your key audience follow;⠀
4. Geo-tagging your competition post for greater visibility (tag your location);⠀
5. Ensuring that the prize is attractive to your key audience and of high *perceived* value.⠀
There are several terms and conditions around social media competitions and these vary from platform to platform. ⠀
With the school holidays upon us, we've been in and out of holiday mode. But in just this last week Jaye took some time out cruising around in her vintage caravan, called Daisy in South Gippsland. Aint she a beauty!
As a curious soul I’m always so intrigued with doors and where things will lead when I travel. Do doors and doorways evoke imagination for you as well? Share some of your fav doors with me🙏🏻
When I was fresh out of a writing degree 👩🏽🎓 and starting out as a copywriter, I was hellbent on playing by the grammar rules. Because that's one of the keys to good writing, right? Good grammar?
Generally speaking, professional writing does abide by traditional grammar rules, but in copywriting, sometimes readability 🖥 is placed above good grammar.
For example, starting a sentence with an 'and' or a 'but' is seen as bad grammar. But in copywriting, starting a sentence this way may mean your copy is easier to read 🤳🏽
Sentence fragments (sentences that don't form a complete thought) are another example. "Thoughtful blog posts. Here” is not grammatically correct. But as marketers we have limited time/space ⏰ to get our message across, and we want to sound as conversational 💬 as we can. Fragments achieve this.
Does this mean you should break all the grammar rules and do what you like? Many grammar rules should be followed, even in copywriting, but others rules were made to be broken 💚
There are some once-in-a-lifetime views that continue to bring me happiness and inspire me to be better.
Things like my eldest daughter breaking her first board at Tae Kwon Do, my son laughing his heart out when his sisters tickle him or my youngest daughter being the bravest person I know when she had to go to hospital.
But there are certain views I’m lucky enough to see nearly every day of my life.
The sight of my children being kind to each other. It makes my heart swell when they just help each other out for no reason.
What do you see everyday that brings you happiness?
COMEÇOU!!! 🏁🚀 O vídeo 1 do desafio #FREELA2X
já está no ar. Nele eu falo um pouco sobre a importância do trabalho do redator para o negócio do cliente.
Afinal, você sabe por que as empresas andam tão interessadas em pagar para ter um bom conteúdo em seus blogs e fanpages?
Dê o play e vamos conversar (: #ORedatorFreelancer
😊 Reaparezco tras el parón de fin de año haciendo lo que más me gusta ¡dar formación 🤗 Esta vez, además, tocó en casa, en Bembibre ¡feliz de contribuir con los emprendimientos de mi gente! 💻 Hablamos de cómo hacer publicidad en Facebook, y por supuesto, hubo espacio para el copywriting, porque hay que saber captar la atención de tus clientes en las redes sociales. 📓 Si te interesa el tema, en la bio tienes un enlace desde donde puedes descargarte mi ebook, que habla exactamente de eso. 📅 Enseguida anunciaremos nuevo curso presencial en El Bierzo, y en breves, más cositas. 🎯 Permanezcan atentos a sus pantallas, queridiños
PD. Siempre he sido consciente de lo mucho que gesticulo mientras hablo; cuando miro las fotos que me han hecho durante un curso, aún me sorprende que haya alguna "presentable" 🤭
#Formacion #FormacionPresencial #FormacionGratuita #Emprendedores #Pymes #PequeñoComercio #CentroInformaticoDelsil #Bembibre #Copywriter #Copywriting #Redacción #Emprendedora #LI