New #Superfood #PlantBasedPork
Save Millions Of Pigs Every Year?
The product offers a healthier and more ethical alternative to the most popular global meat
Apr 23, 2018 5:13 PM
A plant-based vegan pork alternative will launch in Hong Kong this Summer.
(known as #newpork
in Chinese) is the brainchild of #DavidYeung
- the founder of #GreenCommon
, a veggie grocery store and dining chain in Hong Kong.
Yeung wanted to create a product which would taste like traditional pork, and have the same applications, without the negative ethical, health, and environmental implications of slaughtering animals.
The product, which is made by Yeung's company #RightTreat
and has received financing from a number of financial investors, is made from #shiitakemushroom
, and #plantprotein
In an interview with Plant Based News, Yeung revealed that he's been assembling the right team, and developing the product, for a long time.
He said: "With entrepreneurship, as much as you have a dream or vision, at the end it's about execution and execution requires a high performance, mission-aligned good team. "We are very fortunate to have come across food scientists - the people who are very familiar with consumer tastes and also the Asian palate." Overlooked
While consumers have access to a number of high-tech plant-based alternatives to meat, Cheung felt that pork has so far been overlooked, an oversight he described as 'ironic'. "Pork is the most consumed meat in the world - particularly in Asia," he said. "Asian people, Chinese people, we use pork in so many ways. "In the Western world people mainly look pork as bacon, ham, and sausages. But in Asia we use it in everything - in dim sum, in dumplings, in buns, in noodles, and fried rice. It has all sorts ..