The wrap dresses and jumpsuits designed by Diane Von Furstenberg have become an iconic staple and represent a moment in fashion history that has come to symbolize independence for a generation of woman.
Diane moved to New York as a newly crowned Princess with her husband, Prince Eduard Egon Von Furstenberg, in 1969. She had design aspirations and a need to feel independent. “The minute I knew I was about to be Egon’s wife I decided to have a career. I wanted to be someone of my own, and not just a plain little girl who got married beyond her desserts” she told the New York Times in 1977.
She began her label in 1970 and it was in 1972 that she debuted her now-iconic 'wrap dress' for the working woman, revolutionizing American women's apparel. They were comfortable, versatile and fit every body shape and could be worn by anyone regardless of age or income. They became a uniform for a generation.
By 1976 she told Vogue that she was making 20,000 of the dresses a week and had sold 5 million wrap dresses since their launch. By 1976 the wrapped jumpsuit was part of the line-up as well and she was a bonafide force in the fashion industry. That same year she landed the cover of Newsweek and was a regular within the pages of Vogue. She and her dresses had become a cultural phenomenon.
When I find a really great example of her work from this time period and slip it on, it’s with an understanding that I am not just wearing a well designed piece of clothing, but a real piece of American fashion history. Pieces like this represent a moment in fashion when a female designer has made a lasting impact on our culture and a woman’s place, and power, within society. I cherish her originals from this period of time and I love when I can find amazing examples like this for the shop. Thank you @therealdvf
for designing them for us ❤️❤️