This is a great read below is my coles notes version for thous of you know who coles notes is. Please if you read nothing else this month if your in business or sell a products or a designer you must read.
Digital disrupters like Salesforce and Amazon took the whole customer-first concept a huge step further by actually establishing direct ongoing relationships with their customers. They didn’t have customer segments anymore—they had individual subscribers.
That’s digital transformation: from linear transactional channels to a circular, dynamic relationship with your subscriber.
Companies that know what their customers want, and how they want it, will succeed over companies that spend a lot of time and effort creating a product they think is a good idea, then spend equal amounts of time and effort trying to persuade people to buy it.
This shift, from a product-centric to a customer-centric organizational mindset, is a defining characteristic of the Subscription Economy. Today the whole world runs “as a service”: transportation, education, media, health care, connected devices, retail, industry. Subscriptions themselves, of course, aren’t new. The most basic definition of a subscription is simply a piece of writing beneath a document (subscript): a name, a note, an addendum. When two parties are involved, that constitutes a mutual agreement, an accord, a relationship. As a business model, subscriptions have been keeping journalists, authors, illustrators, historians, and cartographers paid for hundreds of years. Subscriptions also sold a lot of bad CDs in the eighties.
customer-centric organizational mindset - is a must as a UX designer we are shifting to the realization it "The age of the Customer-Centric Designer” Victor Henry Ramirez. We need to work with customer-centric organizational mindset.
Read more written by By Tien Tzuo and Gabe Weisert
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