👑 Stability, power, authority and control - heavy with gravity, these are words that are best used to describe the Ruler archetype. Ruler brands exude prestige and dignity, and is more inclined towards exclusivity.
If you’re a brand creating high status or luxury products, look towards the Ruler for inspiration. But understand this: your brand might have lofty ambitions, but a King is rarely defined by his crown alone.
Consumers who gravitate towards Ruler brands are typically those looking to inform the world of their success, status or wealth. Ruler brands include @rolex
(that logo’s a dead giveaway, isn’t it?), @louisvuitton
, and @rollsroycecars.
is an excellent example of the Ruler archetype. Remember when he switched the burgundy curtains in the Oval Office to gold? Total Ruler move. Also, he’s a great example of what happens when a Ruler doesn’t behave like one!