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planning stage is over || it has begun
Stephy began freelancing 10 years ago as a graphic designer for a Chicago-based, fair trade non-profit company. She loves to work with people who truly care about what they do. When she's not designing or coding, she tries to instill that same dedication in her digital media students.
Sticking with the theme of yesterdays marketing tip, video should be a part of your marketing content...
What makes good content?
It takes them on a journey.
Connection, readability, story all come together in leading this person that matters, to something.
The content piece itself is a journey from beginning to end. A solution, say. Or maybe entertainment. With that bit of transformation. That’s the journey.
But every piece of content is also part of a bigger journey. Think about it like the way a relationship grows … because that’s exactly what’s going on.
Your content is supposed to foster the growth of a relationship. From first discovering your small business brand, or your not-for-profit cause, through regular engagement and growing familiarity, to making a commitment, taking action and advocating for others to do the same.
tip in knowing what content to produce is to know the journey you want to take them on.
So, no more content for content’s sake - it’s all part of a journey.
What’s the A to B journey in this piece?
How does this fit into the bigger journey?
What do they need to know or do now?
What will they need to know or do next?
And will they be a bit more awesome from having read this?
Image thanks to Tim Mossholder on Unsplash
Mobile Mania! 78% of people reportedly making a purchase on mobile within the last six months. 📞
Wins & Fails: Fail: the app that gave users choices such as whether they'd rather slap #Rihanna
or punch #ChrisBrown
(really failed with Rihanna). Success: #Dominos
began fixing potholes that the government was taking too long to fix. Get inspired.
Save yourself time by having the top digital news sent directly to your inbox. Subscribe to The #Social
Alignment Report [link in newsletter]
Make followers and influencers feel appreciated on your social media feed. By tagging users that appear in posts, or users have given you valuable feedback, it creates engagement and shows that you value what they have to say.
You Didn't Hear If From Me | 01.16.15
Our PPC team’s New Year’s resolution is to have more focus...on audience targeting instead of keywords (even through...distractions). #WhatsYourResolution #2019trends
Apply now to our Web Design Scholarship! Winner receives $1,000 🎓 (Link in Bio for More Info)
🇬🇧 Always set up new goals | be uncomfortable and unsatisfied ⚡️
🇪🇸 Ponte nuevas metas siempre | mantente incómodo e insatisfecho ⚡️
*Thinking Space* Surround yourself with green and watch your creativity and internal balance increase. 🌿 #facts
Singer, songwriter, actress #Sade
turns 60 years old today. Join us in wishing her a happy birthday! 🎈🎈
In 2015, we were named #1
fastest-growing agency in the United States. Talk about embracing the pace! ;) #10YearsofN6A
Although the Oilers are sitting outside a playoff spot at the moment, but seem to believe they can make a push this season. GM Peter Chiarelli has been told his job is safe if Edmonton makes the playoffs. So one inevitably enough, the Chiarelli will do everything in his power to get the Oilers into the playoffs. The pending issue with the team is their offense and they lack depth, which is why they will be heavily looking into a forward addition. We believe this could be a great move for the young team as they start to grow into a playoff contender in the years to come. #TCTV
É de Aruanda que vem a força que me Guia todos os dias 🙏❤
(Estou completamente apaixonada por esse lugar)
We're already mid-January and people are still talking New Year's Resolutions. Do you have a ritual at the beginning of each new year? Do you reflect on last year? We're kind of on the fence about what the change of calendar does for us.
Today, Shandra reflects on her focus from last year.
CEO, Allison Childs, speaks with Liz Spencer from Business Connection @nctv17
— about Vivi G’z unique and patent-pending baby booties that are making moms and dads less crazed around the country. Watch full episode, link in bio🔝
Have you checked them out yet? ✔️Visit our site to learn more www.vivigz.com
Follow us @vivigzco