Why Marketers Think LinkedIn Is On the Rise
By David Roe | Jan 23, 2019
budgets for 2019 were set in the latter half of last year. It is likely that a good part of that spend was put aside for #socialmedia
campaigns and initiatives. But are you spending that budget in the right place? According to research from BuzzSumo, the social media landscape is changing rapidly and marketing departments may have to rethink what it is they are doing for their online marketing initiatives.
For those that haven’t used it before, BuzzsSumo is an online tool that allows any user to find out how content (among other things) is trending by topic or on any website. For marketing content driven organizations this is particularly important as @BuzzSumo
offers a tool that social sites use to find out what people are talking about and what their concerns and needs are. Being able to input certain search criteria, analyzing content and finding out what is already working is priceless for marketers.
#digitalmarketing #linkedin @linkedin @linkedinmktg