Before all the stats on engine size, reports on emissions, and the listing of all the bells and whistles, there is the build-up of excitement. That’s what this audience experienced as we worked with our corporate client and their team to design the world premiere of the Audi e-tron SUV before hundreds of car lovers present, and millions who view it on live stream. The taglines, Electric Has Gone Audi and Change is Now were important to all of us to impart and we did so through a show that had as many stats, bells and whistles as the star of the show!
This where it all begins – the proverbial blank page. While it’s not an electronic blank page, it can still be daunting to some. Yet, we see possibilities in an empty space. We see beauty, results and solutions in the challenges we know will arise. We see a creative process that makes us work even harder to bring our vision to life.
If you have been following along with our Audi reveal of its e-tron SUV, this is how the electric, three-dimensional event began. Blue sky development, concept design refinement, dimensional design, logistics, schematic design, vendor sourcing, choreography, LX design, and finally elation as it all came together. Nothing simple about this blank page or how we fill it at all!
While many of our stunning live performance clients take center stage in glorious costumes, the Audi e-tron SUV had no qualms about appearing completely unembellished. #nofilterneeded
A choreographed drone performance announced the world premiere of Audi’s e-tron SUV in San Francisco, the car reveal of the year. Our team of artists and technicians ensured that the energy and excitement was felt inside and out of the pier venue and broadcast live via satellite, internet and Smart TV. The venue pulsed with electricity outside. Inside, a dynamic video show gave guests a virtual test drive.
Electricity is just organized lighting -- George Carlin.
In that case, Mother Nature would be impressed by our tech artists and the content they created for the Audi launch of the e-tron, its first electric SUV.
At the event, appropriately called The Charge, we made lightning strike in the same place many times through choreographed video mapping, custom content, drones that took to the sky to become the Audi logo, high-tech lighting and audio/visual and more at the Pier buildings in San Francisco.
The New Year has begun with a bolt of electricity! Its power crackles and excites which is exactly the effect we wanted for the launch of Audi’s ground-breaking e-tron GT concept car. Our concept was to illustrate its power and beauty and infuse the launch with electricity.
Our inspiration? The Lightning Field, an earth work sculpture commissioned by Dia Art Foundation to sculptor Walter de Maria in 1977.
It still remains today as a pioneer in earth art. Those who have stood in the center of the field and watched the power of nature connect the sky and the earth have described it as mind-altering.
THAT was the response we wanted from the audience! Stay tuned to see how we created that. 📷 Copyright Dia Art Foundation, New York
2018 was a year of intimate performances that touched the soul to mind-blowing, larger-than-life moments designed to shake, rattle and roll us to new levels of excitement.
Our creative team at Silent House collaborated with artists, individuals, and brands helping them realize their vision, and create extraordinary experiences. We’re looking forward to doing even more in 2019!
Clockwise from top: Cardi B, American Music Awards | k.d. lang | Troye Sivan, Bloom | Audi e-tron launch | Taylor Swift, Reputation | Jump Man for Nike, Photo: Jasmine Safaeian | Bruno Mars | Calvin Harris at Omnia | Pink, Beautiful Trauma, Photo: Todd Kaplan
The Fashion Awards kicked off the party season with its usual eclectic, glamorous and extravagant style. Once more STUFISH joined the British Fashion council and producers Done and Dusted to create a couture event like no other. The stage design replicates the new logo, created by Robin Derrek, by having the brush stroke shaped screen sweep down into the main stage and out into a catwalk.
In collaboration with the main sponsor, Swarovski, we designed a crystal backdrop that spanned the width of the stage, concealing the London Symphony Orchestra for the evening. The banquette style seating allowed for this widely publicised event to feel more intimate for the audience members.
In addition to the main screen, there were numerous floating screens showing live moments for the rest of the audience on the upper levels of the Royal Albert Hall. Finally, a sculpture of mirror balls hung from the ceiling creating a dazzling effect that added to the evenings high fashion ambience.
#StufishStudio #architecture #design #production #markfisher #stufishdesign #entertainmentarchitecture #architectsofentertainment #fashionawards #britishfashioncouncil #swarovskicrystals #theroyalalberthall #londonfashion
STUFISH headed to South Africa this December for the global Citizen festival. Celebrating 100 years since the birth of Nelson Mandela, this one-night spectacular show's aim was to raise $1billion in charitable aid, but it's success lead to $7billion in funds to the United Nations' Anti-Poverty efforts.
The show was a combination of politicians, local performers and western acts, coming together in a joint effort for this momentous cause. Featuring artists such as Ed Sheeran, Wizkid, Chris Martin, Cassper Nyovest, Usher, Eddie Vedder, Femi Juti, Kacey Musgraves, Pharrell Williams and a headlining act from Beyoncé and Jay Z. .
The stage itself was based around the elements of OTRII touring stage design. The set had to not only provide Beyoncé and Jay Z with the platform they needed, but to also accommodate additional artists and acts throughout the show, whilst maintaining an ability to connect with the audience in the stadium and those watching from home. The set transformed in a whirlwind of different colours and imagery across the full ten hours of showtime, to enhance each individual acts performance.
#StufishStudio #architecture #design #production #markfisher #stufishdesign #entertainmentarchitecture #architectsofentertainment #globalcitizen #globalcitizenfestival #southafrica #nelsonmandella #beyonceandjayz #endpoverty
Entertainment architecture for days 🐣
Whilst the year began to draw to a close, Mumford and Son's Delta tour opened in Dublin and began to tour across the UK and into the USA. The band wanted a more up close and personal experience with their audience, so an "in the round" stage was considered for the first time. .
The long stage connecting one side of the arena to the next allowed there to be s continuous level of energy and communication between the audience and Mumford and sons. Thus, allowing the band to perform in new ways and to create a different experience for their fans. this uniquely positioned stage was joined with four projection gauzes showing live images of the band throughout the performance. this allowed every member of the audience to see the band regardless of where they were positioned.
#StufishStudio #architecture #design #production #markfisher #stufishdesign #entertainmentarchitecture #architectsofentertainment #mumfordandsons #deltatour #iwillwaitforyou #stagedesign #tour #Delta