The symbol and superstition of the evil eye is one of the strongest symbolic images in the world. Yet, despite the differences in the cultures which hold the evil eye myth, it retains largely the same meaning no matter where the story is told.
Turkish people believe that with the evil eye amulet you will be protected and all the bad energy will be directed to the amulet and it will brake.
Have you just had a new child? Bought a new car? Built a new office building? Worried that your friends and others are filled with envy about your good fortune?
The protection of the Nazar is used for anything new or likely to attract praise. The belief is that even well-intentioned compliments include a conscious or unconscious dose of envy and resentment.
In the last decade, evil eye imagery has most frequently appeared in the world of fashion. Kim Kardashian has been photographed on numerous occasions sporting bracelets and headpieces featuring the symbol, while fashion model Gigi Hadid whose father is Jordanian-American of Palestinian descent, has a line of shoes featuring the eye symbol called EyeLove.
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