Yesterday I finished a class focused on Race, Gender, and Representation. Today I watched the new Gillette ad about violent masculinity. Funny how those two coincided.
The idea of masculinity as we know it dates back before the Roman Empire, that does not mean it is right...That was also a time when women were bought and sold as property and we don’t do that anymore 🤷🏼♀️
It is important to be aware, as a culture we are fully responsible for the actions of our people. In this I mean, if we raise boys with the “boys will be boys” mentality, then they will continue to be violent and close-minded. The same close-mindedness that @gillette
is up against with this new campaign.
If we really want to make a change, we need to change how advertising represents both men and women. We need to change the way we treat each other, no matter what race or gender or class you are.
People are people. I have taken my stance. I will not be afraid to stand up against toxic masculinity. Thank you @gillette
for making this beautiful short film and holding a mirror up to our culture. #thebestamancanbe #gillette