The Green challenge is on! The fashion industry is now tuning in to sustainability. Designers using alternate resources to craft their pieces. 🍀
Activewear label Athleta currently makes 40 percent of its line with sustainable materials. The Italian brand Pinko is working with the online platform Treedom to plant its own forest of about 10,000 trees in Kenya and is producing organic cotton T-shirts to support the cause. Beyond merch, brands are becoming ambassadors for awareness. 🌳
In June, Gucci launched Equilibrium, a site that takes you through each step in its 10-year sustainability plan. And Nike, H&M, Gap, and Burberry joined Stella McCartney in the Make Fashion Circular initiative, which targets pollution from manufacturing and clothing waste. 🌱
To know more, checkout my site at >> www.fashionmenot.com << OR click the link in my bio. 🌿
#fashiondesigners #ecofashion #sustainablefashion #ecofriendlyfashion 
