If you ever get a chance to visit the sensational @mallofamerica
, please stop by @cordaroys
on the top floor and visit a truly dynamic space.
When owner @byronsart
asked us to renovate this flagship location for him last year, our very own @joemagnumx
flew to St Paul to confirm the space and analyze the patterns and shopping habits of #MOA
'ers... what he derived was that the design that was developed for @cordaroys
20,000 square foot #corporate #headquarters
located in #Gainesville #Florida
worked equally as well in this micro #retail
Essentially, the #BRW
was designed and erected to focus and channel all the energy in the room back towards the center. By doing this, we were able to focus everyone's attention on the fact that the Cordaroy's beanbag chair actually converts into a bed!!! Yes it's true, Cordaroy's are considered the most versatile chair in the world and made from 100% premium furniture foam which never goes flat!
In fact, @lorigreinershark
endorses the bed and its versatility as sheer genius and believes its the driving selling point and engine to #Cordaroy
Capitalizing on this point solely, Joe Magnum developed the radial design and organized the shopping experience accordingly. From window to wall, shoppers are drawn in to experience a clean, product inviting-space that encourages consumer interactions and allows for the sales staff to put right out front with absolutely no clutter or unnecessarily busy displays.
The bold color of the #BRW
nicely highlights the the company's name and is undeniably the leader most comfortable and versatile chair in the world!
C O R D A R O Y ' S