Why didn’t Volvo pay you to make this logo?
The Volvo Logo, it’s pretty simple. One circle, a color bar, an arrow, and some type... so what’s the deal, why can’t you and I land a contract like this?
Well, it’s not just about the logo, it’s about the vision. You have to learn how to establish vision and portray value to your clients and prospective clients. A logo is only as valuable as the company who orders it, so you must help your client realize their value and the value of design.
When you design you must design from the standpoint of the value your product brings a company, not the fact that you have assembled shapes, lines, and colors. So how do you bring value to your work? Start to write about the work you are creating. Practice communicating the power of a great brand, brochure, or website. It’s not the product, it’s what the product accomplishes!
So why didn’t Volvo pay you for such a simple logo? Well maybe next time they will...start working on vision casting, because a great brand is more than just colors, shapes, and lines...
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