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SCREEN SHOT: HYBRID
CITY BASED: SHANKLIN, ISLE OF WIGHT, UK
WHAT INSPIRED THE BRAND NAME?
I wanted a name that reflected the ethos of the brand, I knew that the label was going to carry the concept of exploring and developing the conversation between garments and design.
For me Hybrid felt like the perfect name to represent my brand ethos in one word.
AT WHAT MOMENT DID YOU REALIZE YOU WANTED TO START A BRAND?
I’ve loved both fashion and design for a while now, to combine the both into a product felt like a natural progression.
I decided in late 2016 to develop the brand and launched Hybrid in early 2017.
WHAT HELPS YOU GET OVER CREATIVE BLOCKS?
If I have creative block or feel burnt out I usually turn to pencil and paper to brainstorm and sketch out ideas.
Taking a break so I can then go back and look at the project with fresh eyes is something I also do if time allows.
WHAT IS THE BIGGEST MISTAKE YOU HAVE MADE?
I don’t feel like I’ve made any mistakes with the brand so far, I do wish that I started using Wordpress earlier as I feel it offers more flexibility over the other Website builders I’ve used in the past.
WHAT IS THE BIGGEST SUCCESS YOU HAVE HAD?
Every sale is a success to me, to make products that people want to invest in is what proud of most.