Artist:Cher and Raquel Welch
Song:I’m a Woman
Cher and Raquel Welch preforming “I'm a Woman” live on the Cher show 1975. Cher has won a Grammy Award, an Emmy Award, an Academy Award, three Golden Globe Awards, a Cannes Film Festival Award, a special CFDA Fashion Award, and a Kennedy Center Honors prize, among several other honors. She has sold 100 million records worldwide to date, becoming one of the best-selling music artists in history. She is the only artist to date to have a number-one single on a Billboard chart in each decade from the 1960s to the 2010s. Outside of her music and acting, she is noted for her political views, philanthropic endeavors, and social activism, including LGBT rights and HIV/AIDS prevention. Welch's unique persona on film made her into an icon of the 1960s and 1970s. She carved out a place in movie history portraying strong female characters and breaking the mold of the submissive sex symbol. She won a Golden Globe Award for Best Motion Picture Actress in a Musical or Comedy in 1974 for her performance in The Three Musketeers. She was also nominated for a Golden Globe Award for Best Actress in Television Film for her performance in the film Right to Die (1987). In 1995, Welch was chosen by Empire magazine as one of the "100 Sexiest Stars in Film History". Playboy ranked Welch No. 3 on their "100 Sexiest Stars of the Twentieth Century" list. In 2011, Men's Health ranked her No. 2 in its "Hottest Women of All Time" list.
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How to formulate the idea of a brand and put it into practice?
The idea of a brand is how to formulate it completely
Relevant - all at once
For each brand, all three requirements are relevant at the same time. The situation model answers the question "what is this product for the consumer" for, the role model answers the question "what does the consumer look like" and the cultural factor - "which member of the group is the consumer". The situational model determines the rational features and general purpose of the product, the role model is the consumer's image, and the cultural factor complements this image with important elements. These needs of different levels are always relevant if we are talking about a brand. But depending on the purpose of the product, what needs is the leading choice is changing. And, of course, this dominant need determines also which aspect, what properties of the object of consumption require maximum elaboration. If the situational model is leading - the main emphasis is on the functional, if the role of the role model is the main factor of choice, then the consumer image is the most advanced, if the cultural factor is the adjusted image plus compliance with the group consumption standards.
Usually, utilitarian products - household chemicals, building materials, ordinary food products and much more, correspond primarily to situational models, and the uniqueness should be sought in this field.
The products of demonstration consumption (that is, those whose consumption is not hidden, therefore, they are in sight and serve as a rating criterion) - clothing, accessories, cars, telephones and others, rely on role models and cultural factors.