L'Oréal Unbelieva-Brow Longwear Brow Gel in "Brunette" | $16.99 for 0.15 fl oz @ Ulta or lorealparisusa.com
price per mL: ~$3.78
packaging: plastic w/ twist-top doe foot applicator (like a lip gloss) + a separate two-sided angled brow brush/spoolie
I received this free from @lorealmakeup
for testing purposes, and as someone accustomed to an eyebrow pencil or gel, this had a bit of a learning curve to it. Thankfully, there's some time for touch-up before it fully sets, but it feels and acts almost like a liquid lipstick so you'll want to use it sparingly or risk jumping from sleek to Groucho 👀.
That said, I LOVE this product now that I've gotten used to it. My unruly Slavic brows have a mind of their own and they're also inexplicably darker than my natural red hair so my eyebrow struggles are shade matching for filling, and general taming.
And for the first, the "Brunette" shade is a touch lighter than I expected (in the best of ways) and slightly cool/taupe-toned which worked for me and I think will make it useful for a range of hair colors. (The other shades available are "Blonde," "Light Brunette," "Dark Brunette," and "Black.")
As for the taming struggles, this product fills and holds in a way that appears surprisingly natural. I delicately dab with the doe foot to fill, go in with the angled brush to clean up my lines, and then run the spoolie brush through them... and they're set, but not crunchy or flaky!
For the 48 hour wear claim, I /don't want/ my makeup surviving two days, and I oil cleanse nightly specifically to this purpose 😂. However, within any given day, my brows /have survived/ 1. a sweaty workout, 2. Florida humidity, and 3. sudden rain, without any visible changes, smudging, or transfer; so I suspect Unbelieva-Brow would even survive two days if that's a need you have.
My only concern is the cost which is above what I'd consider "drugstore" eyebrow product range and nearing mid-range/higher-end pricing. Plus, with the tiny amount I need in one application, I suspect this will dry up before I can use it all up. But I do love the tint/gel hybrid design so it's something I will gladly re-buy. (I just may wait for a sale!)