When shooting this particular commercial, having an intimate knowledge of the country was important. We visited a part of Zambia we had never visited, and were asked to find things we had never had to look for before.
The hardest locations are always the ones where a director has a specific vision in mind.
Filming locations included Corner Stores, market alleys, an Oxcart, a beautiful Zambian landscape, a river etc... which is when our ability to communicate with people, seek help, and undertake effective research was crucial to being able to provide the right locations for the project. "We cannot tell you how many permits are required for each of those, and the amount of logistical planning and liaising with various authorities - including, of course, armed police." Overall, we found great locations,were successful and made them our own.
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