platform is its own world. Although you may find the same people, the experience is completely different and the same should be true for your content strategy.
Facebook is a one-stop-shop for a lot, but it functions best as a news feed and place to find information or groups of like minds. Share relevant articles, your blogs, and other curated content for consumption. Utilize video, especially live, to connect with your audience. Start watch parties and share the experience. Leverage stories to highlight your most important ideas. Write informative or witty captions and hone in on #storytelling
. Another hack: optimize your personal profile by filling it out completely, create a branded cover image, set your posts to public, and make sure people can follow you.
Instagram is all about the visuals. Branded memes and infographics balanced out with personal imagery or photos/videos that tell a story goes a long way. But put time into your captions. Provide the most value in the words you place with the image. Drive your point home and leverage strategic hashtagging so your profile and content can be discovered. Use IGTV for extended video content and leverage stories as well as story highlights for your most significant content, especially content that highlights your services, products, or mission.
Twitter is an entirely different beast. It's a living conversation, and finding your audience can be hard, as it's easy to get lost in the noise. Tweet well. Tweet often. Use hashtags and mentions to get discovered, but to get seen quickly, follow your favorite relevant influencers and fire off your wittiest replies. Twitter is a place for trolling. Strike the balance between #sophistication
On every platform, be consistent. Be intentional. And most of all, be patient. You will need all of these to get that coveted blue check...as well as significant press coverage. 🎩🎩🎩🎲🎲🎲😎😎😎