once told me that he saw little point spending time with #medical #representative
since he can learn much more about a drug by searching for it on Google on their smartphone, tablets and PC , yes you heard it, on Google- User-generated medical information found online, which can be edited by anybody- is influencing not only consumers but doctors too. According to the Wolters Kluwer Health 2013 Physician Outlook Survey, 80% of physicians use general browsers, such as Google and Yahoo!, in the diagnosis, treatment and ongoing care of patients.
A medical #technology #marketing
industry trends report, 33 per cent of medical sales reps are turned away for in-person meetings by doctors and that number is growing larger by the day.
But seriously, like many of us, doctor are getting weary of being bombarded by tons of #salesmen
every day, can you imagine the number of medical reps a doctor meets in a week. If every day you have to receive 10 salesmen at your door, I’m sure the time will come you will shut your door on them for good.
Don’t get me wrong, the job of the medical rep will not disappear soon, but like the majority of us, doctors want to receive targeted and relevant communications that fit their work style, changing habits and information consumption preferences. And it is left for medical and pharmaceutical marketing companies to wake up and adapt to changing winds of doctors behaviour.
Admittedly, it can be a challenge for medical and pharmaceutical marketing companies who operate in a highly regulated industry to adapt to this paradigm shift in marketing.
So, what are the options available to medical and pharmaceutical marketing companies?
Watch out for my next article.
Emmanuel AdejoSalesman|Medical Representative|Freelancer|
#ironyoflife #pharmasales #pharmacompanies #pharmastories #ethical #detailing #google