It’s been a long time since fashion entrepreneurs noticed that marketing efforts substantially increased their revenue. It started with radio shows announcing their products & services, later making commercials on TV, and in today's modern world; everything from an ad on facebook to a model instagrammer making a story about your brand is equally or more successful.
It’s clear that over the years there have been more creative approaches appearing in the marketing stunt, and today we are here to tell you about the latest trends.
As we mentioned before, influencer marketing is growing big! The old days when you would only use your friends and family’s recommendations are long gone. Today, you can listen to your favorite movie stars and celebrities talking about their favorite products... so what if you could pay one of them to talk about your product? We can assure you that sales will go rocket high!
Storytelling is another latest trend. People don’t want to hear a long ad about why your product is awesome. They need something that captivates their attention and lately, storytelling moments have been a huge success. Try to tell the story of your brand, and it will for sure catch the attention of others.
Transparency in advertising is a must. Since the digital era allows so many products to be advertised, it has grown a bit harder to understand who is speaking honestly and who is simply doing it for the money. Remember to always ask your influencers to use the “ad symbol, so that compete transparency is used throughout the whole marketing campaign. If you don't, and customers find out, they will grow untrustful of your brand and that could go very bad for you!