Sprinkles is an ice cream shop and I designed their logo in Episode 029 of #IDDesignJournal
which is live now on IGTV and my blog (link in bio).
The brief was sent by #ThirtyLogos
and they basically wanted a simple text based logo with an optional icon. The main thing that they wanted was for the logo to look sweet and tasty.
I tried to achieve just that. Swipe through the gallery to see the colored versions and a mockup. I was really satisfied with the end product.
I used Gotham Rounded Bold for the type and wanted to accompany it with an icon. I wanted the icon to be flexible. So, it can be used in various ways like a pattern. Also, this is one of the very few of my designs where I liked the colored version more than the black and white one.
Let me know what do you think about it.