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- The way to Turquoise Lake - Lac de Tseuzier “If we were meant to stay in one place, we’d have roots instead of feet.” – Rachel Wolchin
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Additionally, you need to understand how your audience thinks.
Key skills here include Empathy, and good Listening Skills, including Active Listening. If you listen, your audience will usually tell you what and how they are thinking. It also helps to be able to build rapport; people like those who take time to become a friend, as well as an influencer. It follows, really: if we’re honest, we’d all much rather do what a friend suggests than someone we dislike, however sensible the idea. Building rapport also helps to build trust.
Good persuaders or influencers also have very good Communication Skills.
It’s essential that you can get your point across succinctly and effectively, otherwise you’re never going to persuade anyone of the merits of your position.
The final skill of good persuaders is being organised. They do their homework, they know their audience and they know their subject. They have taken time to organise themselves and think about what they want to achieve.
It takes time, but develop these skills, and you will start to develop ‘authentic power’, which means that you have power because people believe in what you’re saying. Once you have that, you are likely to be much more successful in persuading others, whether at home or at work.
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